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New Belgium Brewing Case Study

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1. New Belgium Brewing is working to address the issue of large carbon emissions from energy production. The NBB has put their time together with their employees to diminish the carbon emission that the business produces. Other environmental areas that New Belgium Brewing works to address is its waste water and physical waste generated in its production process. New Belgium Brewing became the country’s first brewery to purchase 100% of its electricity from wind power in 1999 (New Belgium Sustainability, 2017). New Belgium Brewery has taken many strives towards helping with environmental issues. The three R’s of environmental Reduce, Reuse, and Recycle are taken seriously at NBB. The company has a philosophy of environmental friendliness, from leading-edge environmental gadgets, high-tech industry advancements to employee-ownership programs and a strong belief in giving back to the community (Ferrell, Fraedrich, & Ferrell, 2017, p. 438). According to the company’s website, they endorse the notion that …show more content…

Our group agrees in part, with one dissenting opinion . In 2015, New Belgium Brewing was listed as the one of the top 10 best companies by Certified B Corporations. This listing gets the New Belgium Brewing brand name in front of like-minded individuals that will reward these environmental practices with their business (Morgan, 2015). NBB sponsors a number of events focusing on “human- powered” sports that cause minimal damage to the natural environment, such as the Tour de Fat which promotes sustainable transportation. New Belgium’s focus on social responsibility gives it a competivitive edge over other manufacturers by making the community’s interests a priority for the corporation. One group member felt that social responsibility is an extra activity that may provide a small benefit against other companies but that stakeholder’s opinions concerning the quality of the product, and the efficiency in which it is produced is more important (Brunseal,

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According to the New Belgium Brewery’s website, they are currently ranked fourth largest brewery company in the world in the specially categorized beer known as craft brewery which is a brewer that has a majority of its total beverage alcohol volume in beers whose flavor derives from traditional or innovative brewing ingredients and their fermentation. (New Belgium Brewing, n.d.) In order to maintain such high ranking in this popular industry, the competition amongst the leading companies and their strategic focus has to address several key planning tools in order to remain at the top and in this case, NBB’s most competitive advantage is its ability to remain socially responsible. (Ferrell & Hartline, 2014) Since 1991, the year New Belgium

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The plant is able to generate methane as a byproduct and then used as fuel for engines on site as well. Today, only using 18 gallons of water New Belgium is able to make over 400 cans and over 700 bottles of beer(ERIN). These examples are just a few of the ways that environmental sustainability is used in the facility. With their motivation to have a positive impact on the environment, they are also promoting impacts on an economic, social, and cultural

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New Belgium Brewing Every beer has its unique flavor as well as history. Each brand has its distinctive logo and marketing plan. New Belgium Brewing Company, founded in 1991 in Fort Collins, CO (Reid & Gatrell, 2015). In 2015 the company was the fourth-largest craft brewery in addition to the eight largest craft breweries in the United States.

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The story of New Belgium Brewing is one example of the American dream lived out in real life. It helps to prove that it is still possible to have a dream and work to make it succeed. But New Belgium Brewing is not just a story about a company that has achieved success. It is a story of a company which put its employees, society, and the environment on equal par with its bottom line. From its very beginnings in a small basement in Fort Collins, Colorado, New Belgium has committed to three basic fundamental.

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