Bud Light Essay

Anheuser Busch is known as a company with the reputation of being an expert marketer. The company owes much of its success with their prized Budweiser brand, which receives a majority of its market support and attention of the corporation. In 2000 Anheuser Busch spent $396 million on marketing media with $146 million of that spent on Budweiser compared to $107 million for Bud Light.

The Anheuser Busch Corporation contains different groups within itself that work together to efficiently and effectively produce a quality product that is found at any grocery, convenience, or alcoholic selling store at relatively cheap price compared to its competitors with the combination of attractive packaging on all their products. Bud Light offers an average

The marketers target middle aged males. Budweiser attempts to portray with this method a brand image that is classier and un-comparable to its sister brand, Bud Light. Older generations are more likely to appreciate the values that Budweiser appeals and therefore more likely to purchase to purchase the product. Budweiser markets its brand on commercials and the bottles with the slogan “The Great American Lager”. The colors red, white, and blue are always associated in the branding of this product and it appeals to the pathos letting customers feel more patriotic for drinking their

Bud Light’s advertising campaigns focus on hitting the younger drinking age group demographic with commercials that portray positive emotions in consumers of their beverage. Males have especially been targeted by these advertisements with slogans like; “Here We Go” or “Up for Whatever”. Bud Light marketers make a connection with partying and enjoyment to go along with the beverage. It is clear that with the brands marketing and advertisements that the product is associated with “Good Times” and a fun atmosphere, which younger males of the Y generation want. Bud Light marketers have been able to market the beverage in a unique way that its competitors have often overlooked and not taken advantage of. Bud Light does not aim to present itself as high class but the consumer is meant to feel higher in standard consuming the beverage. Bud Light uses a simple method that depicts men having a “good time” with their “bros” or best friends with the addition of beautiful women. Bud Light’s target audience of course does not want a boring experience or life, so for example with situation of a normal guy with his friends at party on a boat with attractive women in bikinis, it is understandable that sales rise after these campaigns. While for the average customer or man, it is extremely unlikely to party with hundreds of models, the campaign goal is to make it appear