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Leslie Snyder's Argument Analysis

589 Words3 Pages

Leslie Snyder builds an argument to persuade the audience that exposure to alcohol advertising increases alcohol consumption in youth by using evidence, such as facts or examples, to support her claims. Snyder proves that alcohol related advertising was due to the increase in drinking. Money spent on alcohol related advertising was also due to an increase in drinking. Snyder also explains when an under age drinker is exposed to high levels of alcohol advertisements the results are increased rather than decreased. Snyder uses these few examples to support her claim that the money spent on alcohol advertising and the exposure to alcohol advertising affects alcohol consumption by youth.

Leslie Snyder states that alcohol advertising was related to an increase in drinking. Snyder creates a table to support her claim showing “individuals who saw 1 more advertisement average than other individuals had 1% more alcoholic drinks per month” (Leslie Snyder). This fact supports Snyder’s claim by concluding that alcohol advertisements can increase drinking. Snyder includes the alcohol industry to have codes placed on the advertisements. These codes require “that at least 70% of the audience (50% before fall 2003) for print, radio, and television advertisements …show more content…

With market advertising “for every dollar per capita spent on advertising in the market, individuals consumed 3% more alcoholic beverages per month” (Leslie Snyder). Places that showed high levels of alcohol advertising, saw an increase in drinking in older youth. Places that saw small levels of alcohol advertising, saw a decrease in drinking. Age groups varied with drinking such as “younger age groups show an increase in drinking over time but at a slower rate than peers in markets with high levels of advertising expenditures per capita” (Leslie Snyder). The ages vary with the amount of alcohol advertising exposed to

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