This PSA Is An Example Of Ethos Pathos Logos

How many more lives must be claimed before we get a handle on the drinking and driving issue that plagues this country? This PSA effectively demonstrates imagery to affect the choice of someone who may drink and drive. While this PSA states a statistic, the image will make them consider their loved ones and deter them from such behavior. This ad should have an emotional effect on its audience by presenting pathos. The logos is represented by displaying a statistic across the poster for the viewer. The picture has a worn-out feel to it and is also presented in black and white. This gives it the feeling of being a memory. This image helps reach its audience by making you think about your ethical views. This PSA attempts to deter people from

For example, it has an emotional feel by showing a woman with her baby and the word “KILLED” tragically written in red letters across it. As a mother myself and all the mothers out there this PSA has done its job by pulling on one’s heartstrings. The audience experiences not only sadness but anger as well. Sadness because you feel for the baby and the family left behind, and anger because this tragedy could have been prevented. Anyone with a family or loved one can view this picture and become emotional thinking about leaving a loved one behind. Another example of how this PSA has effectively shown pathos is through the actual image itself. The picture has burnt edges almost as if it was a Wanted Poster to show the seriousness of this crime. Not only is this a serious crime that has claimed the lives of many, but drinking and driving affect more than just yourself. Another way this ad reaches its audience is through

“MADD was founded in 1980 by Cindy Lightner after multiple encounters occurred to her children, one resulting in the death of her 13-year-old daughter” (Martin). This brings credibility to the organization because of its dedication to bringing light to this struggling epidemic. MADD has provided the public with extensive research, throughout the years in hopes to inform drivers and reduce the statistics. With such dedication to this research, they have teamed up with such organizations as the National Highway Traffic Safety Association. In addition, they also have endorsements and partnerships with such companies as Amica Insurance, NFL, and T-mobile. These are all reputable companies with long-standing relationships within the community. This PSA also demonstrates ethos by appealing to the viewer’s own ethical stance. It shows your credibility and how you are as a person. If you continue to put yourself and others at risk, you aren’t an upstanding member of society. Given all the support from multiple organizations, and the continued dedication from mothers who have fallen victim to drunk driving tragedies, this can only cement this group's commitment to the