ipl-logo

Public Service Announcements (Psas) In Public Health Promotion

1458 Words6 Pages

Emergent communication technology expounds the avenues through which persuasive messages are passed to potential receivers. Public health organizations, as well as advertisers, have increasingly become inclined towards the use of multimedia such as the "Web 2.0" systems, which to pass specific messages to designated audiences. One of the uses of these new technologies is in the transmission of various public service announcements (PSAs) in drug prevention awareness, and general health promotion campaigns. “PSAs are designed to induce or inform certain behaviors in specific audiences, mostly for non-commercial profit using mass media approaches" (Walther et al. 2010). Furthermore, PSAs can also be defined as short message announcements, which …show more content…

Following a heuristic processing model, PSAs do not require a lot of contemplation and analysis, thus, consume minimal cognitive capacity of an individual. This is because PSAs is brief in nature, and runs for approximately 10 to 60 seconds per ad (Everett & Palmgreen, 1995). Likewise, PSA ads are also constructed in a rather straightforward manner, mostly in a single point, to avoid boredom and possible loss of concentration. Overall, these deductions imply that any individual exposed to PSA ad may have no choice but to gravitate towards conceptualizing the presented message. For example, when a short ad is portrayed on the television such as "Do Not Drink and Drive", people can easily synthesize it, without necessarily analyzing or overly contemplating on it. One can easily understand what the generator wanted to pass to the audience with a short span of time, and to a certain extent even implement it. In addition, such specificity of most PSA ads requires no segmentation of audience. Therefore, indeed PSAs is effective because they are often short and direct to the …show more content…

Penetration addresses questions of how the targeted audience is informed about a specific awareness campaign. This PSAs entity looks at the functions of recall and recognition in individuals (Corrigan, 2012). For example, are individuals able to recall seeing or hearing a certain PSA ad? This emphasizes the importance of penetration abilities of PSA ads. Therefore, for evaluation purposes, it is important to look at how many people are able to recall these PSAs. For instance, a penetrative survey conducted by the Ad council to check the number of individuals who came across the PSA by Glenn Close, "Change a Mind" showed 31% of the young adult sample aged between 18 and 25 recalled the PSA from a campaign dated in March 2008, and about 28% recognized the PSA in April 2009 (Corrigan, 2012). These statistics elaborate the significance of penetration studies in reducing the effectiveness of PSAs. The fact that only a third of the targeted population recalled or recognized the ad must not be a cause of worry because the specific PSA ad largely targeted families affected by mental illness cases. In fact, other ads such as "AIDS KILLS" show relatively higher rates of penetration because the targeted audience is relatively larger. Overall, the increased penetration of PSA ads, thanks to the aid of new technologies such as the

Show More
Related
435 Words | 2 Pages

In the text Advertisements R Us by Melissa Rubin, the author educates and goes into depth on how advertisements are designed to persuade the audience to do something. It seems that advertisers incorporate certain texts or images in their ads to target a specific group of people that they are trying to sell something to. Theoretically, people are more prone to buy or do something, if they see an ad that sparks their interest. This is where companies tailor their ads to be more interesting and expressive towards the audience they are trying to advertise to by incorporating details that would help target. It is possible to analyze an advertisement to determine who they are targeting and what message they are trying to give off based off the context

Read More
206 Words | 1 Pages

In these passages they 're speaking on whether psas ' is a good thing or can it be beneficial. Passage 1 is trying to prove that these commercials are good. Passage 2 is trying to prove that this can be good or bad but basically saying beneficial. Passage 1 is correct if you ask me. If they are trying to put in kids head that drugs and alcohol can hurt you then kids will not use them.

Read More
756 Words | 4 Pages

For many years, companies have utilized advertising as a useful tool to promote their brands, convey a message, or sell their products. In today’s world, advertisements can be seen almost everywhere from enormous billboards along highways to a diminutive ads on a phone. But not all advertisements are successful. To convey a message, advertisements must contain rhetorical devices such as pathos, logos, and ethos. A good example of how rhetorical devices are used to persuade an audience is the Edward Jones “Nine Days” commercial.

Read More
1365 Words | 6 Pages

You probably do not notice it, but everywhere you turn you see an advertisement of some sort. You see them on billboards as you are driving in your car, you see them on the television when you are watching TV, and you see them in magazines and newspapers when you are reading. In all of the advertisements you see every day almost all of them include some kind of rhetorical devices. Rhetoric is the art of using language effectively so as to persuade or influence others. Most advertisements include rhetorical devices because it has been proven that “advertisement that incorporate rhetorical devices perform better than advertisements that do not for both measurement of recall and persuasion” (Tom, 42).

Read More
237 Words | 1 Pages

Do I think that PSAs are beneficial? Yes I do think PSAs are beneficial because they help kids, and teens the danger of the certain subject the PSA is presenting. To support my explanation I will use a quote from the passage "The Good Work of Public Service Announcements" and it states, "The goal of the PSA is to use the short time frame to show you the cause and effect of what doing drugs or drinking and driving can do. " This shows that PSAs help try to persuade kids, and teens the danger or effect of a certain subject.

Read More
938 Words | 4 Pages

How many more lives must be claimed before we get a handle on the drinking and driving issue that plagues this country? This PSA effectively demonstrates imagery to affect the choice of someone who may drink and drive. While this PSA states a statistic, the image will make them consider their loved ones and deter them from such behavior. This ad should have an emotional effect on its audience by presenting pathos. The logos is represented by displaying a statistic across the poster for the viewer.

Read More
1064 Words | 5 Pages

According to the New York Times, many multimodal texts expose the average person to at least five thousand advertisements a day (Story). In today’s world, ads are everywhere, but one of the most effective forms of advertising is in the advent of television because it provides an excellent combination of pictures, words, music, and animations. Particularly, Ad Council, a non-profit organization, joins with various sponsors to produce and promote unique collaborations of public service announcements. The organization has found ways, using multimodal interfaces, to stimulate action against many problems in the world that primarily concerns Americans (e.g., texting and driving, dating violence, and child hunger). Accordingly, Ad Council has cooperated

Read More
968 Words | 4 Pages

Calling All Angels Society for the Prevention of Cruelty to Animals, commercial uses to urge its’ audience to help their cause. It is arguably one of the most recognizable commercials. The rhetoric used in this example is most commonly applied in works of fiction literature. It employs devices which elicit emotions from the audience. The persuasive art of influencing an individual 's emotions and thoughts through the use of rhetoric has throughout the years advanced from not only literature, but also advertisements.

Read More
656 Words | 3 Pages

Advertising companies use many different techniques in persuading an audience. It is important for advertising companies to use the three main strategies--ethos, pathos, and logos--to effectively deliver a message which informs a targeted audience. The Centers for Disease Control (CDC) has an advertising campaign that effectively promotes the influenza (flu) vaccine. One of these campaigns, "Make It Your Business to Fight the Flu" effectively targets the audience of business people and employers by discussing how it is important to fight the flu when working in the business industry. Ethos, or the use of credibility, is a very important component of a persuading advertisement.

Read More
1051 Words | 5 Pages

This PSA was a commercial in one of the most watched sporting events in the world, the Super Bowl. This alone shows a lot from the PSA, as it takes a lot of money and past recognition in order to acquire a slot for a commercial during the Super Bowl. A huge chunk of the american population also tunes in to watch the Super bowl and the commercials are considered a huge spectacle of its own. Essentially, this equates to a viewer count in the high millions which is extremely impressive. Furthermore, this PSA is also made by the Wall Street Journal, who is an extremely popular and credible international daily news source based in New York City.

Read More
975 Words | 4 Pages

The last way the writer persuades the audience to make the commercial effective is through logical reasoning and well-thought-out situations. The writer did not exaggerate advertising. However, the writer used a logical situation that would keep the audience’s attention and allow them to see the product multiple times within the commercial. For example, if the writer of the commercial stood in a room and said buy our Chevy truck there would not be many people interested in the product. However, the writer used a logical situation, a dog and a young boy, to interest the audience and keep them guessing what the commercial is about.

Read More
909 Words | 4 Pages

Do you ever come to believe a certain idea after watching an advertisement, but wonder why you do? Companies have developed ways to make consumers take their side in a movement or campaign. Advertisements are used for several different reasons; to persuade you to buy a product, to spread an idea, or create awareness. They develop these persuasive advertisements through the use of rhetorical appeals: ethos, pathos, and logos. For instance, Under Armour, a well-known activewear company, spreads the idea that determination will lead to success.

Read More
496 Words | 2 Pages

In "Hype", written by Kalle Lasn argues about advertisements nowadays are unconsciously part of our daily life. Everyday we see different types of ad such as display ads, radio commercials, and TV commercials. According to the author 's, so many commercials are mental polluting. There is no place to hide from advertisements are found everywhere such as buses, billboards, stadium, gas station, countryside, etc. I agree with the author point of view.

Read More
1709 Words | 7 Pages

Banner ads were shown for 5 seconds each and located on top of the article on the computer screen. In the zero-exposure condition (control group), only filler ads were presented to the participants. Filler ads were also used in both the five-exposure condition and the twenty-exposure condition in order to disguise the true nature of the study. After reading the article, participants responded to a few questions related to the article, followed by a recognition test and ad evaluation. Depending on the condition, participants in their respective groups were asked to rate the degree of their positive or negative reaction on the target banner ad on a nine-point scale, ranging from 1= no positive or negative reaction to 9 = very positive/negative reactions (Fang, Singh & Ahluwalia,

Read More
616 Words | 3 Pages

Numerous TV promotions have interesting way of grabbing the attention of their audience. For most, this consist of presenting something that the individual can relate to. Most of them also keep their advertisement simple by displaying the advertisement and explaining why one would need it. Commercials sole purpose is to benefit the audience and persuade them to purchase their product. A recent addition from the Ebony magazine featured a Snicker Bar Advertisement.

Read More

More about Public Service Announcements (Psas) In Public Health Promotion

Related Topics

Open Document