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Pathos In Advertising

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Advertising companies use many different techniques in persuading an audience. It is important for advertising companies to use the three main strategies--ethos, pathos, and logos--to effectively deliver a message which informs a targeted audience. The Centers for Disease Control (CDC) has an advertising campaign that effectively promotes the influenza (flu) vaccine. One of these campaigns, "Make It Your Business to Fight the Flu" effectively targets the audience of business people and employers by discussing how it is important to fight the flu when working in the business industry.

Ethos, or the use of credibility, is a very important component of a persuading advertisement. Without presenting credibility or adding authority, the audience wouldn't be as persuaded as if the information was verified or somehow presented as valid. Credibility can be …show more content…

Advertising companies use this strategy because human emotions have a very strong influence when it comes to decision making. Certain advertising companies will present information that makes an audience feel sad, angry, or pitiful towards the subject presented. An example of this would be a company that is advertising for awareness of malnutrition. The company could present the audience with pictures or information that makes them feel sorry for people suffering malnutrition. The audience is more likely to consider information in the advertisement if the information makes the audience feel a certain way. Pathos is used in the CDC campaign when information about the large number of people who are effected by the flu virus each year is presented. This information makes the audience feel scared, which helps persuade them to get the influenza vaccine. This is an important factor for the targeted audience because it shows business people, who are often exposed to a variety of people each day, the large number of people who get the flu

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The advertisements use rhetorical devices such as ethos, pathos, and logos will be used to further understand how this organization’s advertisements appeal to their audience on all levels. Ethos is an appeal to

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Rhetorical strategies including pathos, ethos, and logos are stylistic elements often used as a persuasion technique to get an audience to either buy a product or participate in something. Advertisements almost always have at least one of these three components, and Super Bowl commercials specifically are renowned for their entertaining use of these strategies. Of the many Super Bowl commercials, two stood out to me for their in-depth use of all three of these rhetorical strategies. The first commercial combines the extreme measures taken by an overprotective dad and the new Hyundai Genesis. These two seemingly unlike ideas are brought together in a collaboration that effectively use pathos, ethos, and logos to prove the audience of their product.

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The Use of Rhetorical Devices in the “Google Home” Super Bowl Commercial Companies and other forms of media strategically use the three rhetorical appeals, ethos, pathos, and logos, to market goods and/or promote ideas. The appeals have been used for centuries are still prevalent in all types of modern day propaganda. If used correctly, ethos, pathos, and logos can be used as clever tactics to engrain information into the brains of consumers. One of the more notable ways that brands use these appeals are commercials. Google, the world’s most famous multinational technology company, used the three appeals to reach success.

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To get their audience from where they are to where they want them to be (Jeremy peter), authors and speakers tried many ways of persuasion until for more than 2000 years, Aristotle, a Greek philosopher, wrote The Art of Rhetoric in which he divided the means of persuasion into ethos, pathos and logos. They are means of persuading others to believe a particular point of view (Examples of Ethos, Logos, and Pathos) and such approaches can be seen in the story of A good man in Rwanda by Mark Doyle in which he tells a story of Capt. Mbaye who stood out among the madness of war, risking his life to save others . First of all, what is ethos? Ethos or ethical appeal is persuading an audience by one’s authority via self-portrait by using a decent language, reliable resources and showing your expertise to deliver a message that is appropriate to the topic.

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The main methods of persuasion included in this advertisement to convince consumers to purchase this car are both ethos and pathos since the ad has stories and celebrities. Ethos represents using reliability and trust to promote your product to a specific demographic which is common to use a well-known figure. Pathos means using emotions and values to convince consumers to purchase the product marketed. The greek god-inspired ad is purposed to target wealthier middle-aged people that prefer electric cars. The appeals used are ethos and pathos.

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In the Sprite commercial ad, the author uses two of the three basic rhetorical appeals, ethos and pathos. Ethos is a tool used to persuade an audience by using credibility of an author or speaker. Within the commercial, Drake, an infamous Canadian born rapper is used due to his credibility. Because Drake is a world renown rapper, producer, and

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What captures your attention when you look at an advertisement, see a commercial or even look at a poster? Could it be the colors, a phrase that drags you in or is it the people that are pictured? The three persuasive methods used in creating these advertisements can be classified as pathos, ethos and logos. Pathos makes an appeal of emotion, ethos of character or credibility and logos of logic or reason.

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In order for Dr. Pepper to keep being one of the best selling pops, the company has many different ways to advertise their product. In fact, studies show that recent advertisement for Dr. Pepper use logos, pathos, and ethos, but pathos is the most effective. The company, Dr. Pepper, uses persuasive methods such as logos, pathos, and ethos, in regards to selling their product. As a matter of fact, the

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Advertisement plays a big role in our society and it’s a way of attracting people ‘s attention. For instance, McDonald’s website illustrates a vision of focus, perspectives and colors to approach the audience in a way of selling products only using three methods. These methods are logos, pathos, and ethos. Logos is an argument or form based on a logic, pathos make appeals based on emotions and ethos is the form or appeal of character or credibility. Using these three methods is a way to analysis how McDonalds persuade, inform, and reminder in advertisement.

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I researched and found that ethos is used to convince the viewer that the ad is trustworthy. The ethos of the ad is trustworthy because it was created by the CDC. The CDC is extremely credible and they are known all over the world. Second is pathos, pathos is the sadness or pity in an advertisement. Pathos helps the viewer relate to the ad by affecting the emotions of the viewer.

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In conclusion, the advertisement uses ethos and logos to convince customers to buy the phone. Logos are used to prove to the customers why they should trust Apple electronics. Ethos is used to convince the customers or consumers to buy an Apple device by using a famous celebrity. Now, Apple is very famous throughout the

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