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Ethos Pathos Logos For Texting And Driving

718 Words3 Pages

Less design, lesser safety The world of PSA posters is Vast, a call to action and/or pleasant to the eye, but this PSA doesn't fit the bill. Texting and driving is possibly the worst thing to commit driving especially to younger drivers who are starting out and/or inexperienced, nonetheless a phone should never be in a young driver's hand while on the road. As stated “7% of drivers ages 15-19 involved in 2020 fatal crashes were reported as distracted”(StopTheText) more and more new drivers are committing the same fatal mistake. This PSA fails to encourage safer driving due to its lackluster design. This PSA will be dismantled using the persuasive devices of ethos, pathos, logos and kairos to criticize a very uninformative and rather boring poster. Ethos is the Greek word for “Character” which means to appeal to one's character or credibility. Regarding the poster and lack of content and persuasion it will not convince new/young drivers to reconsider their choices while behind the wheel. The poster is minimal in its design with …show more content…

The logic behind the poster is to be informative and persuasive yet still fails. Its primary colors are dull and dark thus making it susceptible to being easily overlooked. A bright color scheme would fix this issue such as the color red which is why its used in many ads. The words that stand out are “TxT U L8R”, “PLEASE DON'T TEXT AND DRIVE” and lastly the number “23”, without context the number “23” seem out of place, and only “PLEASE DON'T TEXT AND DRIVE” seem to have the most substance, highlighting buzzwords that pertain to the consequence of the dangers of texting and driving may convey more audience interaction such as “Texting”, “Wrecks”, “More Likely”, and “Non Texting”. A total missed opportunity to actually highlight the most important and essential information on the danger of distracted driving, but the only with gotten right was the

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Ethos Pathos Logos For Texting And Driving

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