Ethos Pathos Logo For The Red Cross Campaign

A graphic advertisement from the Red Cross has a picture of a coffin in a graveyard with a statue of an angel trying to revive that person. The majority of color that is used in this ad is gray and dark grey, which emphasize the emotions of death and grief. Beside the angel’s head is brighter color that has a combination of yellow and orange; the mix of yellow and orange emphasizes life and happiness. Near the bottom of the graphic is text that is bold and in a type of Sans font that shows that the text is clean, concise, and grabs the audience's eye. The text says “Help before it’s too late,” and beneath that in the same font but in different size is: “Attend first aid training,” which tells the audience how to help. The audience that this

The Red Cross logo is globally known for their services to help people during huge crises and to save many lives. When people see the Red Cross logo on the ad, people trust that the Red Cross organization has supreme credibility because they’ve built their credibility for many decades. Pathos plays a great part in this graphic ad by showing an image of a coffin and a statue of an angel in the colors of grey and dark grey. Most of the images and colors used in this graphic is portrayed to be depressing, dark, as well as death. When people think of death, it is something to be feared and sympathetic towards, especially if a friend or a family member has died. Though most of the image consists of darkness, there is a little bit of light contrasting from the dark. The light colors in the background gives some happiness as well as giving an image of life. Logos also plays a great part in the advertisement by showing the statue of an angel giving CPR to the grave. The angel is representing the texts: “Help before it’s too late,” and “Attend first aid training.” The overall image that an audience gets from the angel giving CPR to the grave, is that it’s too late because the person in the coffin has already died. Those in the audience who are passionate about saving live will take this image to heart. The image that is presented would inspire others to become involved in helping save lives as