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Buffalo Wild Wings: Strategic Objectives

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Many restaraunts attempt to be the new hot spot for everyone to gather up at, but not many restaurants can pull this off. There are many reasons people would gather up together to eat, but one of the biggest reasons people come together and eat is for sporting events. Buffalo Wild Wings accomplishes being the place to be for sporting events by giving off an energetic, welcoming, and sports focused ambiance. Buffalo Wild Wings accomplishes these ambiances even if a major sports game is not being played. This has helped them become a successful business and has spread their restaurants nationwide. People of all ages can be seen here, especially because there is no age limit to enjoy sports. Buffalo Wild Wings uses many strategies to include that welcoming vibe into the store. It takes some extra searching down the rabbit hole to see how far it actually goes to make everyone feel welcomed. First of all, the outside uses brick and grey walls to provide a calming and relaxed feeling. They give a perfect ratio between the colored theme (black and yellow) and the neutral colors (brick and grey) walls. This perfect ratio is a major assist in making it feel welcoming because if the themed colors were too vibrant, then it would give off a repulsive vibe. …show more content…

It is important that the ambiance of welcoming, sports based, and energetic are provided at Buffalo Wild Wings because going out with friends or family to eat while watching a game is a great past time. It is also sometimes overwhelming trying to find a place that gives off those vibes with a whole multitude of other restaurants to consider. Going to a place like this can also be more price effective and comfortable for some people compared to going to a game. There are multiple reasons why this restaurant gives off these vibes, but the vibes that are provided are very straightforward and thought

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