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Business Analysis: Chipotle

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Technology is a part of our everyday life now. In the most recent decade, companies as often as possible would try to gain the upper hand by concocting new technological innovation. According to Forbes the next step in social-media and smart phones may as well be the restaurant table. As a consumer you want to see the use of new technology integrated into their dining experience and a new study by Technomic on consumer facing technology shows that it will speed up the process of getting the customers meal and paying the bill (Tice, 2012). Chipotle has been in the forefront of technology and has gone above and beyond when it comes to technological advancements, not only to sell their product but improve their overall business. According to Bloomberg …show more content…

According to Chipotle's chief marketing officer Mark Crumpacker the company doesn't want to get into traditional media marketing like television because according to him "Once you get on that model, I think it's very, very hard to get off." In the current market where Chipotle is residing there are a lot of millennials. One main form of advertising a product to millennials is by social media and smart phones. With the rise of technology in the growing market Chipotle will have no problem using their technology, such as their own app to introduce the new breakfast foods like the breakfast …show more content…

Chipotle like any other restaurant have zoning laws and are fixed to restrictions and guidelines. These restrictions and regulations could have an impact and could more than likely change the process by which a company like Chipotle operates in a daily basis, especially when trying to introduce breakfast foods into their menu. Chipotle follows specific requirements of the California Transparency in Supply Chains Act of 2010 when working with other supply chains to get their ingredients. According to Chipotle they use the practice on four accounts, Verification where they periodically asses their supply chain where they will evaluate among other things or any relation to human trafficking and slavery as well as the misuse of any animals. Auditing where they routinely check on the suppliers facilities and make sure they are properly vetted through announced or unannounced inspections to make sure that the products are truly meeting the requirements and regulations set by Chipotle. Certification, which is another step to verify that the supplier of Chipotle are compliant to the applicable laws and are certified and finally Internal Accountability which is a final step to verify the suppliers are following the laws and regulations set up by the government and chipotle management. All restaurants have rules and regulations

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If Chipotle is to be successful in this extremely competitive environment, they must identify all of the factors that may control their ability to

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There are many environmental factors that can affect a business. Some of the factors include political, economic, social, and technology that has an effect on Chipotle operation. Chipotle has very little political factor disrupting operation. They rely on purely

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157 Words | 1 Pages

Running and making a successful listed company like Chipotle needs the effort of top management officers, board of directors, executive officers and all the employees. Although Chipotle is facing the new entrant threats and intense competition in the fast casual restaurant industry, it has competitive advantages in food quality and taste to capture the market shares. From two analyses of Chipotle, three problems are identified, including problem of high costs, problem of food safety and problem of limited choices on menu. Fortunately, Chipotle set up a food safety department to prevent the food safety problems and it works. Moreover, it held the festivals to promote the products and gained the reputation and profits.

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673 Words | 3 Pages

Chipotle Mexican Grill is a fast, casual restaurant that is mainly known for its bowls and large burritos and became popular by advertising on all sorts of platforms like music platforms and others that may reach a younger audience. The company made its initial public offering in January 2006. The company’s main objective is “ensuring that better food is accessible to everyone” (Chipotle Website). The founder of Chipotle sought to change people’s perspectives on fast-food and wanted to change the experience as well which led to the success and increasing popularity of the restaurant.

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401 Words | 2 Pages

It will not use intermediaries to purchase the ingredients. Chipotle will source suppliers that do not use antibiotics in meat and organic farmer. Therefore, Chipotle has limited of suppliers, but it will create more channel in near future. The company use large truck distribution system owned by McDonald’s who is a big factor that helps Chipotle expanded the market.

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325 Words | 2 Pages

Chipotle Mexican Grill, Inc. operates in a services sector and restaurants industry. It competes with fast, casual and dining restaurants in the industry based on price, quality, taste, location, services they offer, customer experience, brand reputation, interior, operating costs, management, diverse menu, effective marketing, facilities and safety of food. Chipotle has a lot of competitors in this segment. However, the company’s primary (direct) competitors are the restaurants that produce the goods and services that are very similar to Chipotle’s goods and services, specifically the ones that serve Mexican

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1450 Words | 6 Pages

With its mission statement of “Food with Integrity” Chipotle has seen success over the last decade. But with the increase of raw material input increasing, Competitors using pricing strategy to compete for its market share and the economic Chipotle is facing some though decision on if it should continue with its “Food with Integrity” which it can ill afford in these difficult times. In this paper, we will try address ways in which Chipotle can reposition its efforts to focus more on this unique offering without affecting their “Food with Integrity” Concept. By doing so, we believe that it can capture the important and growing segment of customers who are the health-conscious, organic-friendly consumer.

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1008 Words | 5 Pages

Culture at Chipotle Culture is increasingly important for companies to be competitive and relevant in the marketplace. Chipotle, a fast-casual restaurant company, understood the need to develop culture to attract and cultivate the employees that would help the company grow. Because of the changes, they have made and the employee-centric culture they have cultivated, they have changed their industry and continue to set standards for many industries to achieve. As with many companies, they also have weaknesses in their culture that need to be addressed and improved. Chipotle Culture Development Chipotle has come to be known for the culture they have developed over the last several years.

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728 Words | 3 Pages

Firstly, its ingredients are imported from high – quality farm and ranch that produce organically fresh products since Chipotle has always put its “Food With Integrity” mission first. Other competitors does not have this factor in their strategy. Secondly, customers trust the quality of Chipotle’s food because the company use top

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845 Words | 4 Pages

Chipotle’s competition includes a variety of restaurants, including locally owned restaurants, national and regional chains. Many of Chipotle’s competitors carry-out, offer dine-in and delivery services. Unlike Chipotle, a number of their competitors expanded through franchising. Their competitors compete by offering menu items that are specifically identified as low in carbohydrates. Competitors in the fast-casual and quick-service section of the restaurant industry also emphasize their lower-cost, “value meal” menu options, a strategy not employed by Chipotle Competition for Chipotle also comes from the deli sections and in-store cafés of several major grocery store chains, These competitors may have, among other things, a more diverse menu, lower operating costs, better locations, better facilities, better management, more effective marketing and more efficient operations than

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1324 Words | 6 Pages

Chipotle’s challenge is to regain their consumer’s trust and provide food and/or services that is unique to their

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320 Words | 2 Pages

Some of the strategies Chipotle implemented in order to appeal to their existing target market and capture new markets were; • Promoting its increasingly green farm-to-table-to-consumer supply chain. It launched a multi-pronged initiative to “change the way people think about what they eat,” building on their original “Food with Integrity” vision. In 2011, they initiated a new campaign entitled “Cultivate

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The goal of the report is to provide an overview of the research performed on the company Chipotle Mexican Grill. This report will go over several key information pertaining to this company. Some of these include an overview of the company and its products or services; company’s key distinctive features; history, growth and the current location of operations; the company’s "mission"; its atmosphere; its target market; competitors and problems the company has had with previous expansions. By the end of this report, you will have the necessary information about this

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1408 Words | 6 Pages

With these premium products as inputs, Chipotle maintains its status as an industry leader, and thus, should continue to expand throughout the U.S. and later into the international market. Despite Chipotle’s success in the U.S., it faces challenges to low brand awareness and competitors competing for its markets. However, by reviewing menu and developing marketing strategies through passive marketing strategies and developing to integrate their supply sources than before Chipotle can be as competitive as before and expand at the same

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552 Words | 3 Pages

Chipotle is in the fast casual industry where competition is extremely intense since there are so many different dining options. An industry like fast casual restaurants has a very high growth rate therefore there is not just one company that has the market cornered. What sets the restaurants apart is not cost but product differentiation; they position themselves in the market with their slogan of Food with Integrity. Since restaurants in the fast casual industry are priced fairly in the same range Chipotle uses different product features to set themselves apart from the others (parature.com). The first value driver in Chipotle’s differentiation strategy is the product quality; they utilize local farmers who are conscience of the environment.

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