Running and making a successful listed company like Chipotle needs the effort of top management officers, board of directors, executive officers and all the employees. Although Chipotle is facing the new entrant threats and intense competition in the fast casual restaurant industry, it has competitive advantages in food quality and taste to capture the market shares. From two analyses of Chipotle, three problems are identified, including problem of high costs, problem of food safety and problem of limited choices on menu. Fortunately, Chipotle set up a food safety department to prevent the food safety problems and it works. Moreover, it held the festivals to promote the products and gained the reputation and profits. Besides efforts in improving