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Business Model: Uniqlo

826 Words4 Pages

Business Model Uniqlo produces such an amazing number of unique products because their business model unifies the entire clothes-making process from planning through design, production and retail. Uniqlo LifeWear is high-quality, innovative clothing that is universal in design and comfort and made for everyone, everywhere. Uniqlo leverages today 's increasingly digital world to communicate directly with customers and instantly transform consumer desires into actual products. Uniqlo is always ready to embrace vibrant change as part of its drive to become the brand that everyone, everywhere loves best.

• Design Research & Development (Designers/Pattern Makers) Uniqlo 's R&D centers continually research the latest fashions and lifestyles …show more content…

Production teams visit partner factories each week to resolve outstanding production quality or management issues. Customer concerns regarding quality are communicated immediately to the Production Department, and improvements are made.

Figure 2: Production Network of Uniqlo

As Uniqlo expands globally, they have formed business relationships with partner factories worldwide in countries such as China, Vietnam, Bangladesh and Indonesia. They are looking to expand manufacturing base by developing relationships with factories closer to Uniqlo stores in Europe, the United States and elsewhere.

• Sales Inventory Control The Inventory Control Department maintains the optimum level of store inventory. It does this by monitoring sales and stock on a weekly basis, and then dispatching necessary inventory and new products to fulfill orders. At the end of each season, merchandisers and the Marketing Department work together to coordinate the timing of any price changes to help ensure that inventory sells out.

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