ipl-logo

Lululemon Customer Analysis

513 Words3 Pages

Jennifer Macmaster who has a master degree is a 26 years old female. She is a secondary school teacher. She spends most of the time at school, so sometimes she feels tired. Thus, she starts to do exercise. Especially, she likes to do yoga because it can make her feel relax. She lives in Ottawa which is the capital of Canada. Therefore, she can be easy to go shopping. She is a higher educated person, so she has a healthy lifestyle. She is in the middle class, so she can afford some sports products. In her free time, she likes to wear comfortable and durable clothes. In addition, she likes to go to the products in the same brand. According to my analysis of the hypothetical customer that most of Lululemon’s target market are the young educated …show more content…

The first stage is the Lululemon’s loyal customers that feel do not have comfortable clothes to do exercise. Loyal customers do not need to search the information because they are already familiar with this brand. Third, Lululemon’s most target customers are social and optimistic. Most customers have positive attitude, so they will compare Lululemon with other companies. The next stage is customers will decide to buy the Lululemon’s clothes. Also, they will go to the Lululemon stores to purchase the products. After the customer buys their products, customers always compare Lululemon’s clothes with other brand clothes. Then, consumers will give some feedback to the Lululemon Athletica. Moreover, Lululemon customers are young, so they will be influenced by their friends and family members. However, they are most with higher education; therefore, they will have their own ideas and attitudes to …show more content…

Lululemon can be considered a Shopping Product. Lululemon provides high-quality products so their products life circle is long. Another reason is their products are expensive for some people, so consumers are rarely to buy their products. Store image is very important to the Lululemon because they want to create the brand loyalty. Lululemon is not distributed so widely. Also, Lululemon does not like to use advertising or other ways to promote their products, so only manufacturer and retailers provide the promotion. According to the official website of Lululemon, it shows Lululemon has 6 retail outlets around the world. Lululemon is not entirely fit the description of shopping products because Lululemon main distribution channels are retailer and wholesale (Phalguni Soni, 2014) Thus, Lululemon is also a convenience

Show More
Related
1452 Words | 6 Pages

CEO, Potdevin already thought of creating more clothing for men, which helped Lululemon gained profit. Men’s sales have grown over 20 percent annually in the past three years to roughly $330 million (Brown). Along with new variety of men clothing, Mr. Potdevin also added more male educators and recruited more male ambassadors. Before the current CEO took over, Lululemon focused mainly on women clothing rather than for both genders. Mr. Potdevin made a smart move by focusing on men clothing as well as women too,

Read More
1045 Words | 5 Pages

When launching a new product or service, a company needs to develop the key group of customers in which they are targeting. There are many steps in identifying the target market; one of these steps is to look at past marketing plans in a company and collect information to produce a customer profile. This profile is important because “it influences the objectives, creation of the communications message and the channels and media mix being selected” (Gbadamosi and others, 2013, p. 275). When this profile is solidified, the appropriate methods to make a successful marketing plan can take action to launch the new product or service. Nordstrom’s Treasure & Bond, is a new clothing line by the leading fashion specialists, targeting 18-30 year

Read More
440 Words | 2 Pages

Also, feeding into the organic mouth marketing. They use fit models to test and give them a feedback.  Lululemon had a manifesto which was created by Mr. Chip Wilson and his father.

Read More
966 Words | 4 Pages

Government policies supporting active and healthy lifestyle can have effect on Lululemon. With growing market, there will be opportunity to grow. Canadian government introducing Workplace Fitness Program Policy, and many other countries that Lululemon operate have also such policies. It is opportunity for Lululemon.

Read More
1008 Words | 5 Pages

This is why it is so crucial for Lululemon to create and build relationships with customers in order to make them customers for life. There is a large variety of sports apparel brands making the buying power of consumers high. With a variety of sports apparel brands the difference between their products might not be that different after all. This makes it very important for Columbia has to create brand loyalty within their customers. Sportswear is usually used in extreme or rugged conditions so buyers become very concerned with the quality of the product in which they are purchasing.

Read More
551 Words | 3 Pages

Retail positioning aims to provide competitive edge by differentiating the retailer from its competition. This differentiation can be achieved through retail offerings that appeal to, and are easily identifiable to by its target market. This process is done by selecting market segmentations and matching them to the retail offerings as precisely as possible. It is vital to understand the consumers needs and wants in order to make a proper match and be distinguished from other retailers. Nordstrom distinguishes itself from other retailers by positioning itself as an upscale fashion store with outstanding customer service, and its multichannel approach.

Read More
1567 Words | 7 Pages

Our focus is on creating a community of practice with ournetwork of partners so that yogis and practitioners can share resources, trainings and bestpractices to realize our collective impact. The trend of living a lifestyle that is athletic and mindful is something that is global,that’s across gender—it’s actually across generations. The CEO of Lululemon commented onwhere will the brand’s growth come from in the years to come and he said, “We’re positioning ina unique way at the intersection of mindfulness and sweating. When we think about our 10-yearvision, we think about touching the lives of a billion people. When we think about the growthtrajectory, the sky is really the limit.

Read More
1188 Words | 5 Pages

As of December 31, 2016, Under Armour had approximately 151 factory house stores in North America, primarily located in outlet centers throughout the U.S. Under Armour’s products reach consumers by a combination of two distribution channels, i.e. hybrid distribution channel. The hybrid channel comprises both direct and indirect channels. Its distribution system is made of national and regional distributors as well as independent and specialty retailers. Direct Distribution channel is implemented through company owned Under Armour stores and its online shopping website (www.underarmour.com). Direct distribution accounts for an estimated 20% of total

Read More
764 Words | 4 Pages

Lululemon needs to maintain their high quality in order to gauge more customers from their existing brand

Read More
1301 Words | 6 Pages

Consumer behavior towards Nike products Marketing is collaborating the value of a product, service or brand to customers, as a driving force to promote or sell that product, service or brand. Marketing procedures and skills embrace selecting target markets by carrying out a market analysis and market segmentation, as well as taking into account the consumer behavior and advertising a products value to customers. Marketing is the utmost vital aspect of developing and enlarging your business, and is a speculation that will recompense for itself over and over again. The term “marketing mix,” was first devised by Neil Borden, the president of the AMA (American Marketing Association) in 1953.

Read More
901 Words | 4 Pages

This critique is a reflection of Strategic Industry Analysis of clothing Industry in United Kingdom, Italy and France. To achieve such aims, data were collected, reviewed and analyzed within the industry. By so doing, primary tools were exploited to give an in-depth information, these include: Orbis database, companies' web pages as well as academic and non-academic literatures. Due to limited information from countries' perspective (language barriers), this paper will analyze the European union clothing industry as a whole, in term of the development, the competitiveness and the disparity between top and bottom players in regards to financial performance.

Read More
818 Words | 4 Pages

Another study at the U.S. National Institute of Health had participants do yoga every day for eight weeks, and take brain scans before and after. These scans showed that a part of the brain called the amygdala, which controls fear, anxiety and stress, had shrunk after the 8 weeks of yoga practice. Physical activity/exercise helps increase the chemical norepinephine which helps relieve stress. Exercise also helps increase endorphins in the brain which makes people feel happier and less

Read More
829 Words | 4 Pages

3.3 Customers and Competitors Customers Amazon customers consist of upper & middle class social groups who have inclination towards using E-commerce portals and are comfortable with online shopping. Majority of the customers are professionals or businessmen who are busy with their business/Job & find it convenient to purchase anything online rather than visiting the physical outlet in order to save time & money. Furthermore, the customers might also be the ones who are searching for deals.

Read More
999 Words | 4 Pages

The target market of louis Vuitton in divided into two key segments, the wealthy middle aged women from 35 to 54 years old is the first segment while the fashionable young female adults from the age 18 to 34 years old who have income saved to buy one wishes. Average customer of Louis Vuitton are high level & social class people who are into fashion and very conscious as well. High social status is achieved by owning such products from Louis Vuitton. Demographic Segmentation Louis Vuitton has used Demographic segmentation to segment the market.

Read More
2130 Words | 9 Pages

Therefore, the social classes of their target customers are middle class, upper middles, and lower uppers. They could afford buying Nike’s products .The lifestyles of them are achievers and strivers. Their target is people whose personality is outgoing and sporty.

Read More

More about Lululemon Customer Analysis

Related Topics

Open Document