Examples Of Ethical Issues In Lululemon

When we hear of the apparel retailer, Lululemon, we usually think of really overpriced athletic clothing. Lululemon is a luxurious brand for those who want to invest in high quality athletic clothing. This retail company was originally founded in Vancouver, Canada in 1998. In addition, the founder of the company is Denis “Chip” Wilson, who is no longer affiliated with the incorporation due to his unprofessionalism. Over the past twenty years, Lululemon has faced a couple ethical issues, but their ethical culture has also impacted their relationship with customers and employees. There are also ways for Lululemon to improve its stakeholder relationships. A company’s everyday decision making should be ethical, but some decision can lead to ethical

Lululemon has been accused of being a ‘cult’ where employees are pressured to live up to company standards. Founder, Chip Wilson, admitted that the firm tries to hire employees with Type A personalities, or those with competitive personalities who are concerned with achievement and personal improvement (pg. 514). There was an incident in March 2011, where an employee caught another employee stealing clothes from the company, and decided to murder her that night she caught her stealing. The murderer attempted to make the scene look as if two masked men had broken in and harmed them. Murdering a co-worker for catching them stealing clothes is absurd and taking it way too far. There’s a better and safer alternative to handle that situation for catching an employee stealing clothes from the company. The employee could have told the manager or the boss what was happening. Lawfully, the murderer was sentenced for life in prison without parole. Critics have sometimes charged Lululemon with having an unethical corporate culture promoting competition over collaboration (pg. 512). Despite their ethical issues, how has the ethical culture of Lululemon impacted its relationship with customers and employees? Lululemon recognizes that community involvement will not only help gain new customers, but will also promote its mission of creating a healthier lifestyle (pg. 513). Thus, Lululemon takes its responsibilities

CEO, Potdevin already thought of creating more clothing for men, which helped Lululemon gained profit. Men’s sales have grown over 20 percent annually in the past three years to roughly $330 million (Brown). Along with new variety of men clothing, Mr. Potdevin also added more male educators and recruited more male ambassadors. Before the current CEO took over, Lululemon focused mainly on women clothing rather than for both genders. Mr. Potdevin made a smart move by focusing on men clothing as well as women too, Overall, I don’t know how I feel about Lululemon’s product for a high price. I know fitness gurus that praise the company’s products mentioning the high quality of their product. I also know that there are many other comparable quality products out there that is half the price or less. I’m also glad that founder, Chip Wilson, is no longer affiliated with Lululemon. He did not seem like a great CEO at that time, and I’m glad the current CEO took over. In addition, I hope to see Lululemon regaining their reputation and succeed in the