Patagonia is a very popular clothing company that provides high quality wear designed for people that enjoy being outdoors. The provide good quality warm clothing such as jackets and flees for reasonable prices. Not only do they provide a great product, but they also make it their aim to make a positive impact by contributing to the industry and by also creating high standards and values which is something that popular brands should always do. Profitability for a company is linked to their ethical standards because it builds a reputation for the brand. It has been found that many investors determine if a company should be invested in by also looking at their social impact. We will not be exploring how Patagonia has left its mark on society.
In the article This Land is Your Land:Patagonia and the Property Rights Fight by Huffpost ,we can see how this company is not afraid to speak up for what they believe in. Many following the news are familiar with the dispute regarding Bears Earn national
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The reason why the company chooses popular product lines to be in this program is because every fair trade certified product sold sends a percentage of the money back to the workers who made it. This action by the company shows that they have a commitment to ethical production. Patagonia is an outdoor clothing and gear shop that provides very good products for people who love being outdoors, not only do they hold a high standard on their products but they also care very much about the environment. They take the lead in the industry by caring about the environment when manufacturing as well as treating workers fairly