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Case Study Lululemon

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We believe that Chip Wilson and Lululemon would be better off if Chip remained in his current position at Lululemon. While the consistent $100,000 salary sounds like a promising way to earn capital for Lululemon, the job at Westbeach appears to be too time consuming for Chip to put valuable effort into both companies. As mentioned, the snowboarding industry is becoming increasingly competitive and requires constant innovation and management to retain market share. With the travel and market competition added together, Chip would increasingly become disconnected with Lululemon, leaving less experienced Lululemon employees to make decisions that could tank the company.

In addition to economic wealth, Chip should remain only at Lululemon for

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