ipl-logo

Amazon Customer Analysis

829 Words4 Pages

3.3 Customers and Competitors Customers Amazon customers consist of upper & middle class social groups who have inclination towards using E-commerce portals and are comfortable with online shopping. Majority of the customers are professionals or businessmen who are busy with their business/Job & find it convenient to purchase anything online rather than visiting the physical outlet in order to save time & money. Furthermore, the customers might also be the ones who are searching for deals. Due to this, the portal is known to have specific days where they give massive discounts to their buyers. Competitors The giant companies that want to disrupt Amazon Amazon isn’t under attack from just start-ups, though. There are big companies with deep …show more content…

Amazon is the pioneer of e-commerce. Walmart, its soon-to-be rival, has built its success in traditional brick-and-mortar. Amazon has decimated other traditional retailers, yet Walmart has found a way to thrive. The two companies are preparing to face off on Amazon’s turf. Walmart just ended a subscription program and now offers free two-day shipping on any purchase above $35. This is a direct shot at Amazon Prime, which offers free two-day shipping for a membership fee of $99 a year. In addition, Walmart has a free “ship to store” pickup option. Previously, Walmart offered free shipping for purchases over $50 but with a delivery window of 4-6 days. The Shipping Pass membership program—which was recently cancelled by Walmart e-commerce CEO Marc Lore, who said that customers now expect two-day shipping—charged $49 a year for two-day shipping. Will Walmart raise prices elsewhere to offset the end of Shipping Pass? According to Lore, no. Lore told CNBC that they’re planning to “get more aggressive” on pricing. Walmart bought Lore’s startup, Jet.com, last year and brought him onboard to revamp their e-commerce strategy. Both Walmart and Amazon are bringing unique attributes to the e-commerce battle. With thousands of locations all over the country, Walmart has a physical presence that Amazon could never

Show More
Related
778 Words | 4 Pages

There are many places that have similar jobs to Amazon, but pay more to their workers. An example being Stater Brothers. They also pays their workers $21 per hour, while amazon pays only $12 per hour. Stater Brothers also provides full workers benefits, for the worker and their family. Amazon only provides so much, as in insurance, that the employees still have to use money from their own

Read More
1637 Words | 7 Pages

Walmart was founded in the summer of 1962 by Kingfisher, Oklahoma native Sam Walton. Although Walton’s original vision for the store was relatively modest, the half century since its founding has seen Walmart morph into one of the biggest companies in the world. Today headed by one Doug McMillon, Walmart boasts more than 5000 stores in the United States of America alone and employs more than 1.5 million people. Walmart is undoubtedly an American institution, yet each Walmart store feels like its own little country. Walmart seems to have its own laws and customs and the people who shop their on a regular basis appear almost primitive in their behavior as they go about raiding the store’s shelves and wrestling with fellow customers for discount flat screen televisions and bulk packages of two-ply toilet paper.

Read More
515 Words | 3 Pages

Consumers that access a variety of choices at one stop. Walmart tends to bring competition and low prices. From the video Frontline, “Is Wal-Mart Good for America,” Alan Tonelson, U.S. Business & Industry Council claims that “the lowest prices have to lead to the lowest wages and to job loss and to lower living standards.” Building Walmart supercenter as many positive and negative effect. Every day Walmart setting new standard giving customer low prices and found thousand of different item under on roof.

Read More
513 Words | 3 Pages

Jennifer Macmaster who has a master degree is a 26 years old female. She is a secondary school teacher. She spends most of the time at school, so sometimes she feels tired. Thus, she starts to do exercise. Especially, she likes to do yoga because it can make her feel relax.

Read More
1235 Words | 5 Pages

Assignment #1 Introduction Air Canada was established in 1937, provides scheduled and charter air transport for passengers and cargo to 182 destinations worldwide. It is the largest airline of Canada by fleet size and passengers carried. Air Canada is governed by an eleven-member Board of Directors committed to meeting high standards of corporate governance in all aspects of the Corporation’s affairs. Our Mission – “Connecting Canada and the World” Our Vision – “Building loyalty through passion and innovation” PESTEL Analysis: Political Factors: "The 'Open Skies Agreement ' between governments of US and Canada in March 2007 came into action as it liberalized the air transportation services.

Read More
722 Words | 3 Pages

If retailers understood that there’s a high demand for cheap, same-day deliveries, the could capitalize on it. Of course, Amazon founder and CEO, Jeff Bezos, understood the need for this service. They are in the lead when it comes to addressing this aspect. In December 2014, Amazon first launched Prime Now in parts of Manhattan,

Read More
989 Words | 4 Pages

Amazon is number one in competing Walmart especially in online retailer and now opining fiscal stores starting with Amazon Campus store in 2015, available at several college campuses in US the Amazon Campus stores serve as a central hub where student retrieve deliveries from lockers and drop off returns, all free of charge. Over the past three years, while Walmart’s sales grew by 8.6 %, revenue at Amazon has nearly doubled. Then, Costco is also major competitor to Walmart, particularly to Sam’s because of its low price.

Read More
3018 Words | 13 Pages

The company "Walmart" is one of the most influential companies in the retail trade. For over 10 years it became the largest chain of retail supermarkets in the United States. In addition, the position of Wal-Mart are strong and in other countries. "Walmart", since its foundation, pursues a strategy of low prices. This is the strategy through which it can offer products cheaper than other competitors.

Read More
879 Words | 4 Pages

However, Amazon has advanced websites and high brand recognition that other competitors may not reach its level. ii) Threat of substitutes The book publishers can publish the books and distribute them directly to the public. iii) Power of buyers Amazon experiences a low buyer power since the book items can’t be bargained since the prices are fixed. iv) Bargaining power of suppliers

Read More
893 Words | 4 Pages

5 – Main risks going forward for Amazon.com are to loose its competitive advantage because of opportunities that Internet offered to its competitor : low prices, deliver, costumer’s service, etc. Moreover, if the business develops, it may encounter logistical problems and limits : geographical and logistical constraints (energy, delivery and connection and some contries) and legislative constraints (censorship, taxes and state agreement : Corea, Sri Lanka, Indonesia, etc). Founded in 1994, Amazon started as an online bookstore and quickly became popular as it received high marks on several Internet rankings. Today, Amazon.com, Inc. is the world's largest online retailing company headquartered in Seattle, WA

Read More
928 Words | 4 Pages

Amazon is no exception. Amazon uses big data services to analyze consumer trends, marketing strategies, planning the development of new products, and other insights related to marketing their products and offerings.

Read More
1112 Words | 5 Pages

Amazon has achieved many milestones from starting in the founder’s garage in 1994 to the growth in revenue to US$147.8 million in 1997 and then to the revenue growth of US$177.866 billion in 2017 (Amazon, 2018a, Amazon, 2018b and Jurevicius, 2018). These milestones were achieved through tenacious focused strategies of meeting their customers’ needs and wants. These strategies have maintained and expanded their customer base locally and internationally and have increased its market shares and profit over the last two decades. In addition, projection for the company’s growth and expansion for the next three to five years looks positive as it predicted to grow at the same rate with its expansion internationally and continued focused in satisfying consumers’ wants (Amazon, 2018a). Although, some factors such as governmental policies, legal issues and natural disasters could pose a threat to Amazon’s growth plans, the management team led by the founder and Chief Executive Officer (CEO) are working on mitigating the risk (Amazon, 2018a).

Read More
918 Words | 4 Pages

Amazon is a domination force that all other retailers have to compete with and they will only get better. When they began to dominate the market, some retailers followed suit and increase their online presence like Walmart and EBay. They even began to lower their prices to compete with Amazon. This resulted in several other retailers, who did not

Read More
1105 Words | 5 Pages

Today, many people prefer to order products from Amazon instead of going to stores or malls. c. DESCRIPTION OF MY SUBJECT (AMAZON.COM): Amazon (Amazon.com) is the world’s largest online retailer and a prominent cloud services provider. The company was initially a book seller, then later it expanded to sell a wide variety of consumer goods and digital media as well as its own electronic devices, such as the Kindle e-book reader, Kindle Fire tablet and Fire TV, a streaming media adapter (Rouse, 2018).

Read More
2130 Words | 9 Pages

Their target customers are young people in all kinds of education levels, religions, race and nationality. The occupation of their target customers could be very wide but mainly are sports player and athletics. It is because athletics are more rapidly to use sports products than other people. Their target customers are from different generations: Generation X, Generation Y. Psychographic Their target customers are people who care more about the utility and quality of the product than the price.

Read More

More about Amazon Customer Analysis

Related Topics

Open Document