Case summary Cody Green is an entrepreneur who leapt from sales to fintech by developing Canada Drives. Canada Drives secures financing for potential car-owners prior to them going to a dealership in order to minimize the emotional strain of waiting for approval and maximize sales. Canada Drives founder and co-CEO Cody Green took a sales job at a Hyundai dealership in West Edmonton before the company began. When working for the dealership he realized there was flaws in the sales model car owners were often choosing a vehicle only to find themselves unable to finance. Which had a negative impact on dealers, consumers, financial institutions. Cody Green realized if the process was inverted and buyers had financing arranged before they went to the dealership they could arrive on the lot and leave with the car they want. Green started helping consumers secure funding at the outset as a value-added service it worked for a while but was constrained by his capacity to personally coordinate the deals. In 2010, Canada Drives was started, acting as a bridge between demand and supply and Green began to manage the platform instead of selling cars. Canada Drives mainly aimed at those who were …show more content…
Technology- creating a platform allowed Cody’s business to be efficient, productive and more profitable. Technological this is a better and faster way to find the right people and match them with the right dealerships. It is an online business (E-commerce) that grew with the growth of the internet. Besides, the technological factor also has effects on the business. Cody Green built a platform and persuaded Vickar Community Chevrolet in Winnipeg to have a try, and then it turned out to be helpful to it and the customers, making 100 dealers use this platform. Finally, from 2010 to 2015, Canada Drives’ revenue grew by 12,686%, which earned it the title of Canada’s Fastest-Growing Company for