Canada Magazine Case Study

1. To what extent do you think the U.S.-Canadian magazine dispute was motivated by genuine desires to protect Canadian culture?

The definition of culture says : ¨Culture consists of patterns, explicit and implicit, of and for behavior acquired and transmitted by symbols, constituting the distinctive achievement of human groups, including their embodiments in artifacts; the essential core of culture consists of traditional ideas and especially their attached values; culture systems may, on the one hand, be considered as products of action, on the other hand, as conditioning influences upon further action.¨ https://www.tamu.edu/faculty/choudhury/culture.html

The intrusion de foreign agents in the transmission the values and ideas could transform

The United States already controls more than 60 percent of television, movies, music and publishing in Canada. Furthermore, Canadian artists believe that the intrusion of their culture will be more if the government doesn’t create laws and policies to protect and promote cultural content in their country.

2. To what extent do you think the government of Canada was pressured to seek to protect its market because of the financial interests of the Canadian magazine industry?

The Canadians put tariffs on imported magazines since the 1920s. Most of the magazines are foreign, being just 11 percent of them Canadian.

Any magazine printed outside Canada is considered foreign. However, in 1990 American Magazines sent their literary content to be printed in Canada and try to avoid those taxes. They offered lower prices in advertising affecting the local publishers that depend completely on the local market. The government set new taxes to magazines which are printed in Canada but have less than 80 percent of Canadian content trying to protect the fragile magazine industry.

3. Given that Canadian magazines constitute only 11 percent magazine sales in Canada, how important is this matter to Canadian

And, if Canadians seem to prefer buying American magazines, shouldn't they be allowed to "vote" with their purchasing habits?

Due to the proximity of the two countries, they share a border, speak the same language, read the same books, It is very easy to mix cultures or include parts of a culture in the other . Because of its strong economy, it is very easy for the United States to distribute their culture worldwide. All areas music, art, literature, film are affected, leaving the identity of the country vulnerable. The government has the obligation to protect their culture, identity, and autonomy. In addition, it is important to encourage readers with promotions and discounts to read local magazines that show the identity of the country.

5. Is it fair to levy extra taxes against foreign magazines—which have the effect of forcing Canadian purchasers of foreign magazines to subsidize local publications?

Levying taxes to magazines is not intended to harm the readers of them. Instead, the goal is the incentive to publishers to use the original literary content of the country.

Overpricing should be assumed by the publishers reducing the amount of their profit.

Companies must maintain the original prices to compete with local