Cannabidiol Case Study

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Cannabidiol is already big business and, as is the case of most industries, all types of consumers look first to brands belonging to major companies, such as those at Diamond CBD – the object of this review. Smaller actors on the market might successfully exploit one niche or another, yet when it comes to variety (something that consumers have always craved), quality, and a sense of safety, one naturally opts for a well-known brand.
Diamond CBD is one of the biggest players on the cannabidiol market in the United States, posing quite a challenge for the conscientious reviewer, as they sell cannabidiol infused edibles, drinks, oils, creams, dabs, vapes, grinders, and even snacks for pets. This means a huge offer, which we will analyze in its …show more content…

Their official website has a design that oozes professionalism, and inspiredly blends the informational and e-market aspects every such site ideally should.
While many important manufacturers of cannabidiol supplements are also players in the medical marijuana industry, Diamond CBD stressed its reliance on hemp only, as its raw material. The reality, however, is a bit more complicated than that, because PotNetwork Holding, Inc. – Diamond CBD’s owner – has many other ventures. Nevertheless, they try to keep their businesses separate, quite a shrewd move considering the social stigma still associated with cannabis. It is a bit of a variation on the “don’t ask, don’t tell” policy.
The company gets most of their hemp through local partnerships with farmers from Colorado and Kentucky (states that are ground zero for hemp culture in the United States). However, the decades-long prohibition on such farming, which was only recently abolished, means that Scandinavian hemp needs to occasionally be imported so that production is not halted for lack of raw