Carroll's Pyramid Theory And Social Responsibility
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This study is anchored with three theories namely Carroll’s CSR Pyramid theory, citizenship theory, and strategic management theory.
Carroll’s pyramid theory (1983:608) states that “corporate social responsibility involves the conduct of a business so that it is economically profitable, law abiding, ethical and socially supportive. To be socially responsible then means that profitability and obedience to the law are foremost conditions when discussing the firm’s ethics and the extent to which it supports the society in which it exists with contributions of money, time and talent”. And the different layers in the pyramid shows different types of obligations that society expects of businesses.
Economic responsibility of the pyramid is the base and foundation of the other responsibilities wherein the primary responsibility is to be a properly functioning economic unit and to ensure that the company or an institution stays in the business. Legal responsibility is ensuring that the company or institution abides by the law and follow the rules stipulated by the government. Ethical responsibility is what is expected by the society over and above the legal expectation. Philanthropic responsibility refers to improving quality of life by the employees, local communities, and ultimately society in general.
This theory need to be implemented with reference to the University Social Responsibility (USR), in order for the students to adopt these factors in
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