Case Analysis: Folsom, La

In 1999 the family owned Landry Vineyard sprung in 1999 in Folsom, La. The company flourished into 2003 at first starting with 2 acres’ dedicated to white European American hybrid grape, Blanc Du Bois and eventually expanded into growing red grapes. They received their license to become a Louisianan Native Winery in 2003. After the tragic effects of hurricane Katrine the vineyard was moved to West Monroe, La where they are currently located and keep their dominant winery. They currently have 16 years of experience in the wine industry and are in their mature cycle of their life cycle.

Landry’s aspiration and mission is to “strives and produce quality Louisiana wines that are distinctive to the region while complementing the rich Cajun foods

The color choices are very antique and aged as if to show an antiquity to the wine. There is a good use of gold to add to that antiquity look on the major part of label when describing the type of wine and the use of old calligraphy block letters and cursive. Another label they use includes a simple picture of trees that can be commonly seen on many wine labels. Their sparkling wines take upon a more abstract appeal allowing for it look newer and popping like the carbonated wine inside the bottle. They also tend to lean more towards the old south look of Louisiana with representations of steam boats, and young men lounging in overalls and a straw hat. On the back of the wine they give a brief description of the wine playing off the flavors present and how the composition should feel. In this description however the consumer can catch a genuine feeling of warmth and how the Landry vineyard is about family and how their wine is influenced by the region they are in and their goals when producing their wines. Concluding with how through wine they can create a close relationship with their customers. They include the potential hazard that comes when drinking alcoholic beverages while pregnant, operating motor vehicles and towards the consumers

Though their wines aren’t at luxury prices or high quality they can still make use of the many forms at protecting their product. Wine counterfeiting is quite prevalent and producers can use elemental testing, proof tags, NetNames , holograms, watermarks, evidential tampering seals Elemental testing can be used for certain elements that are present in that region the wine was made and year. For instance a wine made in post 1960 is going to have high amounts of cesium due to the major use of nuclear testing, were as in before that there shouldn’t be any traces in a bottle previous to 1945 because the nuclear bomb was not created yet. Proof tag is “generated by a random pattern of bubbles on a tag to be later affixed on a bottle” (Downey). With this a data base would be created to keep track of every unique pattern, and each bottle is given a fingerprint which would be effective on all scales. NetName sellers would take out the consumers questioning of legitimacy of the wine they are buying by the website acting as a median validator for the wine that they are selling/purchasing is authentic. Holograms, watermarks, and evidential tampering seals are minimal devices used to add an extra senses of security and inexpensively. These methods are ideally used for more expensive and luxury wines that have antiquity