What Is Frog's Leap Winery?
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1. Frog’s Leap Winery has built a brand on Frog’s Leap and fun. They started developing a loyal following that reduce reliance on establishing their brand through traditional channels. This approach has allowed Williams to be freer as a winemaker and more edgy in winemaking.
2. Williams developed the industry’s most sophisticated environment management system (EMS). EMS’s had risen in importance for the wine business, as the confronted survival threats from the natural world, such as rising energy prices, water scarcity, mounting concerns about chemical exposure, and climate change.
3. Frog’s Leap purchased 100 acres of vineyard in the surrounding Rutherford area in Napa Valley, effectively doubling its acreage under production in
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In sunny California there is a town called Yutter. The dearth of water has caused the soil to be very dry and infertile and so the farmers cannot grow crops, impacting the economy in Yutter, changing it for the worst. The town of Yutter has a deal with the farmers and the water supply company for the town so that they can have more water than other citizens per square acre of land, in order to keep the new seeds alive before they shrivel up and the plants die. Paul Jump, Yutter’s main farmer, much to his chagrin, asked the mayor at the town meeting for water, saying “I can grow food for my pigs with the money I made off of my crops if I have two thousand more gallons a week!” The mayor ignores his request and the audience of the meeting starts to become obstreperous as they walk up to Paul Jump with screams of invective.
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In Bottle Shock, a recurring element throughout the movie is the French superiority and snobbery over American made things. It was clear in the way that Steven acted around his friend, Maurice, and how he acted was he arrived in California. Maurice calls Steven out on how his shop, L’Academie du Vin, should be called L’Academie du Vin Français, because all he sells is French wine and that really doesn’t give his shop an international perspective or opinion in wines from other regions. Maurice even tells him how he read in the newspaper that the Californians are making wines that people think will begin to surpass the French. This leads to Steven’s idea and adventure of going to Napa Valley, California to find wines for a blind tasting competition in Paris.
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The premium wine industry in the Napa Valley area is an area saturated with wineries and vineyards of various sizes. With a growing number of green consumers causing the development of the LOHAS (Lifestyles of Health and Sustainability) demographic segment, many wineries are looking for ways to gain a competitive edge by differentiating their brands and reducing costs. Frog’s Leap Winery has been able to stand out with its tasty wine and “sophisticated environmental management system (EMS)” (C392).
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.za) SWOT Analysis Strength: • Brand reputation and loyalty • World wide distribution • South African largest producer of wine, spirit, ciders and RTDS • Ranked second in the world for cider production • Broad brands and product variety • Improved production technology, innovation in products, packaging and marketing Weakness • Cost of packaging • High costs of raw materials • Intense competition means market growth is limited • Cheaper brands emerging • Failure to deliver superior product and service at competitive price points • Unavailability of grapes and apples to meet demand for wine and cider brands across the quality and cultivar spectrum Opportunities • Product extension • Expansion into other Africa countries • Growing demand for gluten free ciders • Joint venture capital • Increase popularity of premium brans • Sustainable movement • Growth in emerging markets
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