This part is very important because every that airline, who is connected to our system would be shown on our website and we must have access to those airlines’ database, because database is very important in our case, we must have all the information about that airline. Because when a client will ask about information of a specific flight and if we have access to that database, only in this case we would be able to inform the client. Ticket Reservation This module will allow the client to search of a specific flight, choose flight, details, confirmations, cancellations etc.
In response the application receives data from server regarding the parking slot to be used. This data is shown to the client in a graphical manner which is easy to understand. User has to fill register form which is having the following fields:- (a) Name of the user (b) Birth date (c) Gender (d) Email (e) Mobile Number (f) Password
As the system Stellex used for rooms, revenue and blocks management, (Outrigger 112). It lower Outrigger’s human cost by replace many of human’s job to the use of reservation system; increase the revenue due to the large amount of online reservation guests; and increase efficiency of the work. For the data and information resources part, they collect data down to individual guest folio for analysis, send thank you letters to recurring guests to improve their loyalty to Outrigger. The real-time wholesaler data they collected make a competitive advantage to increase the reservations from them.
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Revenue Streams Click-Based Advertising, Subscription and Others, Display-Based Advertising - Click-based advertising. The company allows the customers to book the hotels in two manners: by redirecting them to the client’s website or by allowing them to book the room using Booking.com website for different hotels. This meta-search business model (consolidated data from various suppliers of tourism services) allows the customers to click on the link which will directly connect them to the website of the hotel. Each click by the customer generates a certain amount of revenue for the company. This is decided using the auction or bidding system.
KETING STRATEGY A marketing strategy is a process or model to allow a company or organization to focus limited resources on the best opportunities to increase sales and thereby achieve a sustainable competitive advantage. Or it is a process or model to allow a company to focus limited resources on the best opportunities to increase sales and there by achieve sustainable competitive advantages. The marketing strategies of Hilton Garden Inn are as follows. Philip Kotler defines marketing as a social process used by the people, individually or in a group to achieve what they want by the creation or exchanging their product details and their values with others.
Introduction: Marriott International Inc. - Marriott International, Inc. is one of the top leading hospitality company in the world. J. Willard and Alice Marriott were the founder of the company. From past 80 years, it has always been looked under the guidance of Marriott family. The headquarter of the company is situated in Bethesda, Maryland, USA. The company revenue for fiscal year 2013 was estimated to be $13 billion dollars.
Background & History Hyatt Hotels Corporation is involved in the franchising, management, development and ownership of Hyatt-branded resorts, vacation & residential ownership properties, and hotels internationally. Hyatt was established by Jay Pritzker in 1957 (Hyatt Hotels, 2015). Hyatt Hotels Corporation, once called as Global Hyatt, is a worldwide hospitality organization. The organization is headquartered in Chicago, Illinois and utilizes 46,000 individual employees but now this organization is gaining a major part of its business from their branches in the United Arab Emirates (Hyatt Reports, 2015) as UAE alone accounts for approximately 30% of the entire Hyatt Hotels Corporation system. (HYATT, 2015)
InterContinental Hotel Group (IHG) is among the largest hotel of the world and comprises of hotel seven hotel brands. Such as Holiday Inn, InterContinental, Hotel Indigo, Candlewood, Crowne Plaza, Staybridge Suites, and Holiday Inn Express. IHG also has to face the problem of credit crunch due to which their performance and growth has been impacted adversely. This hotel enjoys strong presence in the era of economic uncertainty such as credit crunch and fears of recession because of its famous brand Holiday Inn. However, in these years of crisis the share of the group dropped by about 50% because of presence of credit crunch.
Analyze the company internationalization. (Are they operating internationally, if so where? And how are they performing over there?) Shangri-La hotel and resorts was originated in 1971 and was a flagship hotel in Singapore. Currently there are fifty five deluxe resorts and hotels around the world based on the Hong Kong hotel chain.
Marriott describes its business model, brands, senior leaders, and deeply-ingrained service culture as having firmly established Marriott as a leading performer (2013, para 1-2). Another source describes Marriott International as a company that takes pride in the fact that they have always taken care of their customers and employees above all else, living up to their slogan of “People First” (Addonizio, Mathos, Khalil, & Ortiz, F., 2012, para 1). Essentially, Marriott has gone to great lengths to focus their business efforts and strategy on providing the best working environment and hotel stay for employees and customers alike.
Payback period of a decent revenue management system is typically less than a year depending on the size of the property. An interesting exercise to conduct is to look at a set of hotels’ past year occupancy and average-daily-rate data to ascertain lost revenue potential to the dollar amount and determine whether having a revenue management system would have mitigated that
Weighted average cost of capital for Marriot Corporation: In order to determine cost of capital, first we need to find out cost of equity and cost of debt. For determining the cost of equity we need to determine the beta for the target leverage ratio. According to the information provided by exhibit 3 equity beta is estimated at 0.97 when equity-to-total capital ratio is 0.59. Therefore we need to find unlevered beta value so that we can find firm’s equity beta at the desired leverage ratio as mentioned in Table A. Tax bracket of 44% is used based on ratio of income taxes to income before income taxes (175.9/398.9) in Exhibit 1.
The hospitality industry is composed of company which focus on customer satisfaction namely, restaurants, retail or accommodation. One particular sector of the hospitality industry is the hotel sector. A hotel is an establishment that provides meals, accommodation and a myriad of services to tourists and travellers such as excursions, spa therapy, business and wedding events. The hotel sector relies wholly on customer satisfaction, disposable income and leisure time. Many other businesses in the hospitality industry are linked with hotels such as, airlines, cruise ships and restaurants.
The guest’s requirements can vary widely so the hotel must have flexible operation system to provide many types of facilities. For example, Four Seasons Hotel provides variety of facilities such as swimming pool, fitness facilities, children’s amenities, executive club, non-smoking floor, internet access and so on. Some guests might having family trips and some might having business or company’s trips. The different types of guest can find out the ideal types of room that suits them the most according to the variety of facilities provided.
