ipl-logo

Case Study Mastretta's

1354 Words6 Pages

Why Mastretta did not have success in the market?
Business and Management SL Internal Assessment
Written Commentary

Table of Contents
Cover page………………………………………………………………………………………1
Introduction 3
Sources of finance 4
Marketing 5
The external environment 6
Conclusion 7

Introduction

Mexico is well known for being a country in which the production of the automobile industry is one of the most important economic activities in the nation, also, Mexico can be considered as a country in which the car market occupies an important role for the foreign automobile companies that invest in the North American nation. “Automotive is Mexico’s most important industry within manufacturing, accounting for approximately 3% of …show more content…

Mastretta is a Mexican company that used to produce and sell sport cars destined mainly to foreign countries and a certain sector of the Mexican market. Currently Mastretta is still existing, but the truth is that many years ago the company reached the term of bankruptcy due to different factors, among them a wrong financial administration, that forced the company to stop its productions.
Carlos Mastretta, president of the Company’s Board of Directors, said that the “irresponsible” management of the administrators made that in only 8 months the resources provided in order to increment the production of the company, were depleted.2
There are many speculations at the moment to consider the reasons of why Mastretta failed to reach a good reputation in the international market, or at least a good position in the Mexican one; this essay will study the case of Mastretta from a point of view based on Business and Management terms in order to answer the question:
Why Mastretta did not have success in the …show more content…

Is well known that if a business wants to have success or to attract the consumer, it must promote the products that the enterprise produces; and in the case of Mastretta, it didn’t happen.
The company did not realize the promotion that other companies realizes through TV, Radio or even social media. Due to the lack of promotion, the Mexican population didn’t know the products that the company launched to the market and it can be considered that a certain group of people even didn’t know that the company existed.
The other problematic factor of the company was its place. It was not until 2014 when the company opened its first agency in the city of Toluca. A thing that must be remarked is that another failure that Mastretta had was that the company opened its agency in a city that can be considered as important, but the truth is that it would has been better for the enterprise to open the agency in a city with more relevance in the country, like the Mexico City, for

Show More
Related
1588 Words | 7 Pages

They provide the bulk of Mexico's foreign-exchange earnings” A20. Although the employees are being underpaid the Maquiladoras provide jobs to many Mexicans. Without

Read More
599 Words | 3 Pages

The article that I will present was written in the New York Times on April 24, 2015. This article was named, “Tequila is Getting Company: Sotol, Bacanora, and Raicilla” by Florence Fabricant. This article’s main topic displays how Cosme and Tijuana Picnic, both Mexican restaurants, started a new trend that is catching the eyes of many restaurant owners around the nation. These restaurants have created a new category to their drink menu that is based off the tequila plant known as the agave.

Read More
2699 Words | 11 Pages

Abstract Chipotle Mexican Grill is a well-known company that deals with fast food and has made significant and distinctive progress compared to other companies in the fast food industry. The company not only prepares food in front of customers but also makes sure that food is made with integrity. The integrity is enhanced by finding, evaluating, and choosing the right ingredients, which are from animals, farmers, and the environment (chipotle.com). These are the principles that serve to direct and guide the organization and help position it as a leader in the industry.

Read More
815 Words | 4 Pages

Emerging of foreign influences have been adopted by Mexican values. Unfortunately, hundreds of companies, many smaller owned businesses, have gone bankrupt. Mexico is a country of extremes. These extremes are

Read More
210 Words | 1 Pages

As far as internal power, national growth and foreign expansion are concerned; AutoZone is growing. In May of this year, AutoZone’s investor relations publication

Read More
537 Words | 3 Pages

With a population of 120 million, Mexico’s economic growth has been driven largely by integration of the NAFTA (The North American Free Trade Agreement), which is one of the word’s largest free trade agreement and hence makes the country a very attractive trade hub. The NAFTA is a commerce agreement between The U.S., Canada and Mexico that facilitates commercial exchange between the three countries. After joining it 20 years ago, Mexican economic has seen notorious growth on industry diversity and exportation. The industry is composed of food and beverages, tobacco, chemicals, iron and steel, petroleum, mining, textiles, clothing, motor vehicles, consumer durables and tourism.

Read More
1117 Words | 5 Pages

(mexicoart.org). therefore, the insight is that to represent the Mexican consumer society as a whole is bad business.

Read More
552 Words | 3 Pages

Chipotle is in the fast casual industry where competition is extremely intense since there are so many different dining options. An industry like fast casual restaurants has a very high growth rate therefore there is not just one company that has the market cornered. What sets the restaurants apart is not cost but product differentiation; they position themselves in the market with their slogan of Food with Integrity. Since restaurants in the fast casual industry are priced fairly in the same range Chipotle uses different product features to set themselves apart from the others (parature.com). The first value driver in Chipotle’s differentiation strategy is the product quality; they utilize local farmers who are conscience of the environment.

Read More
1759 Words | 8 Pages

The firm is a multinational enterprise, with offices in 10 different countries and car stores in some 25 countries. Its main product line is the Tesla electric cars, currently consisting of three models: the Tesla Model S, Model X and Model 3. The Model 3 was launched in 2017 and is aimed at the lower spectrum of the EV market, whereas the model S and X are high-end cars serving the ‘premium’ segment. 
In this essay, I will examine Tesla’s

Read More
387 Words | 2 Pages

Weaknesses: First, Jamba Juice’s initial surge in store openings, coupled with mismanaged growth patterns, placed a strain on the company’s cash reserves. Second, a further lack of financial discipline within the company allowed for huge increases in operating expenses. Third, although Jamba Juice initially gained popularity due to innovative products, their product offerings quickly became outdated and unexciting. Fourth, the seasonality of cold drinks created stagnant revenue during Fall and Winter months. Fifth, Jamba Juice initially relied on word-of-mouth advertising, but failed to create a viable marketing strategy as they expanded nationwide.

Read More
1506 Words | 7 Pages

The general environment incorporates the broad economic, political/legal, sociocultural, demographic, technological and global conditions that influence an organizations. Despite the fact that these outer elements do not influence organizations that to the degree that changes in the particular environment do, administrators must consider them as they plan, organize, lead and control. In the world today, managers are managing worldwide money matters and political vulnerabilities, natural concerns in connection to a dangerous atmospheric deviation and environmental change, security dangers, corporate ethic outrages, and mechanical headways, change is a consistent. The purpose behind this essay is to analyze two factors in Toyota Motor Company’s general environment which have an effect upon its operation. Furthermore, to discuss about the degree to which these components may have an effect upon the work of the managers in this organization.

Read More
1646 Words | 7 Pages

• Care must be given to the fact the Renault, the mother company is a prestigious symbol of French automotive prowess. The push to new frontiers should not come at the cost of Renault losing ground in its own playfield, France. The automotive industry in most of the advanced economies are struggling with shortage of skilled workforce and Renault is no different from this. Dacia, with its strong presence in several developing economies can help Renault by supplying additional workforce from its labour pool in developing economies. • The threat from the competitors is persistent and unavoidable.

Read More
1537 Words | 7 Pages

The analysis will be made on a basis of combination with the pre-understanding of crisis management theory and the empirical data, by answering the three research questions respectively as follows: What are the reasons that force Toyota coming to the troublesome crisis? Crises pose certain risks to an company – potentially affecting critical aspects like reputation, image, brand equity, credibility, publicity, financial viability, legitimacy, community standing, etc. (Smudde, 2001). In auto industry vehicle recalls happen all the time and everywhere.

Read More
1250 Words | 5 Pages

INTRODUCTION In June 2008, TATA Motors announced the acquisition of brands Jaguar and Land Rover from the car producing giant Ford Motors. The deal was valued at US$ 2.3 billion and is considered an overall success even from intercultural perspective. On the contrary, the deal was speculated to be a huge failure as the world was entering into recession in 2008 and Jaguar Land Rover (JLR) was incurring huge losses. The deal was an all cash deal with 100% acquisition of Jaguar Land Rover’s businesses.

Read More
865 Words | 4 Pages

The primary target customers are people in the middle class. They used to buy cheap mass-market chocolates but desire to buy good quality chocolate. Thanks to the economic growth, there are 86 million are in the middle class in Brazil. • What “job” are the primary targets trying to accomplish Although Cacau Show has variety of products, their main product is truffle which is sold for US$0.57. Thus, it can be analyzed that customers buy Cacau Show’s products to enjoy by themselves at home.

Read More

More about Case Study Mastretta's

Related Topics

Open Document