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Case Study: Nederlander

437 Words2 Pages
Nederlander is a company that owns and promotes venues across the United States. There are multiple locations but the most popular locations are in Los Angeles and New York. Nederlander has been a family owned company for over a hundred years and they expect to keep their company thriving in years to follow.

With over a hundred years of thriving business, Nederlander has climbed to the top in their industry. They did so by marketing themselves as quality over quantity. Nederlander uses their right to free choice to decide what to sell and what to charge to potential clients. Over the years, the company has evolved as the clients have evolved. People are drawn in this company because appeal to client’s needs and build on a relationship to
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