ipl-logo

Dutch Lady Market Segmentation

1004 Words5 Pages

1. MARKAT SEGMENTATION
Market segmentation is a strategy that is generally used by a company to identify and define the target customers, and provide the supporting data for the marketing plan elements. There are five types of market segmentation which are demographic segmentation, geographic segmentation, psychographic segmentation, benefits segmentation and volume segmentation.

• Demographic Segmentation
Demographic segmentation is market segmentation according to age, family size, religion, race, gender, income and education. By using this segmentation, a company can categorize the needs of consumers more easily and target its consumers more accurately because demographics can segmented into several markets.
Dutch Lady had made the demographic …show more content…

Dutch Lady’s product provide all nutrients that children need for their growing and this was meet the customer needs. Besides that, today mother is aware and concerned about children’s health as well as food and beverages consume. By this, Dutch Lady can provide their customer a good and healthy dairy products such as Dutch Lady Nutri Plan with 5x DHA and Dutch Lady 0% Fat Yoghurt Drink. Other than that, Dutch Lady’s products also loved by the people who have the busy lifestyle. This is because the Dutch Lady’s products is easy to get and carry.

• Geographic Segmentation
Geographic segmentation is differentiation of markets by region of the country, city, country size, market density and climate. The company can use this segmentation to create a more accurate profile.
Dutch Lady had made the geographic segmentation in the Urban and Suburban in Malaysia. People live in the city have more income than the people live in the countryside. However, the children live in the countryside also like to drink milk so the price of the Dutch Lady’s product is set on a fair level so that the low income family also can purchase its products.
• Volume …show more content…

MARKET POSITIONING
Positioning is the marketing process that use for an organization to identify a market problem or opportunity, and define a solution based on segmentation, market research and supporting data. Dutch Lady have a strong competitive advantage which is it provide different type of milk powder for the children from different age group. The Dutch Lady Nutri Plan with 5x DHA have provides tailored nutrition to support each smart milestone which is Curious, Explore, Create and Learn. Dutch Lady Curious is for the children of 1-2 years old, Dutch Lady Explore is for the children of 2-4 years old, Dutch Lady Create is for the children of 4-6 years old and Dutch Lady Learn is for the children of 6 years old and above.
Dutch Lady had do many promotion and advertising to increase the impress of the customers and make them to purchase the products of Dutch Lady. For example, if customer buy any Dutch Lady’s products, they will have the chance to win a prize. Other than that, Dutch Lady also have do some advertisement to make the customer more understand the benefit of drinking the Dutch lady Nutri Plan with 5x

Show More
Related

Monique And The Mango Rains Summary

1482 Words | 6 Pages

In a country with one of the highest infant mortality rates in the world, the basic survival was the main concern. The story is simple and in the direct way to teach local mothers how to make mashed baby food for their children. As at that time the custom was to directly change the babies’ breast milk as food for adult’s younger brother's birth. Because the average Malian woman has 6.8 children in her lifetime, according to Holloway, some children have to pass through a sudden change before they have enough food from their mother.

Read More

Summary Of The Lesson By Toni Cade Bambara

532 Words | 3 Pages

Before the children even begin to go to the store, Miss Moore asked them an upright question: “And Miss Moore asking us do we know what money is, like we a bunch of retards. I mean real money, she say, like it’s only poker chips of monopoly papers we lay on the grocer” (1). Miss Moore was setting up the idea for the rest of the story. The children knew what money was, but didn’t understand how it works. Miss Moore is surprised when Sugar speaks about what she has learned by saying: “imagine for a minute what kind of society it is in which some people can spend on a toy what it would cost to feed a family of six or seven” (6).

Read More

Analysis Of Toni Bambara's The Lesson

1632 Words | 7 Pages

By Sugar saying that it tells you as a reader that they are not wealthy. Living in the slums is more different than what they are witnessing in the toy

Read More

Analysis Of The Lesson By Toni Cade Bambara

426 Words | 2 Pages

But it don't necessarily have to be that way, she always adds then waits for somebody to say poor people have to wake up and demand their share of the pie..." (652). This quote not only illustrates that Miss Moore classifies herself and the children as poor, but also that she believes they need to take initiative to do something about it. By taking the children to store where one toy costs the equivalent of feeding one of their families for a week, she shows them how different the priorities of a wealthy person are as opposed to a poor

Read More

How Does Geography Affect Alberta

407 Words | 2 Pages

Geography is the number one factor in shaping a region! The resources you have is all because of the geography and with that can make or break a region. Geography gives us industries, and industries make money, with less valuable resources or very little quantity of it can make your economy shrink while lots of valuable resources can lead your economy to great things. The geography is the single most important thing about a region. Geography makes the industries.

Read More

Men's Role In Early Colonial America

1024 Words | 5 Pages

The first colony was founded at Jamestown, Virginia, in 1607. Many of the people who settled in the New World came to escape religious persecution and various other reasons. In this paper we will explore the many roles both male and female colonists as well as Native Africans played. In the colonies gender played a large role in everyday life.

Read More

Two Course Meal Case Study

702 Words | 3 Pages

Task: Our task was to create a two course meal for our case study (a 25 year old, pregnant women, in her second trimester, expecting twins and has a lactose intolerance) and demonstrate our understanding of her nutritional requirements to aid the growth and development of the child. Decisions Made: We made a wise decision in our action plan to research the nutrients a mother needs during her pregnancy (they include; Vitamin A, Beta Carotene, Vitamin D, E, C, Thiamine/B1 , Riboflavin/B2, Niacin/B3, Pyridoxine/B6, Folic Acid/Folate, Calcium, Iron, Protein and Zinc) regarding her dietary need (lactose intolerance), to help her twins grow and develop. This decision was beneficial as it helped us to know what nutrients/ingredients we needed to supply in our two course

Read More

Diet Analysis Essay

1034 Words | 5 Pages

Introduction The purpose of this study was to determine the Dietary Intake of Phytonutrients, in Relation to Fruit and Vegetable Consumption in Korea, the study was put together by a group of doctors Haeng-Shin Lee PhD, Yang-Hee Cho, PhD, Juyeon Park, PhD,Hye-Rim Shin, MS and Mi-Kyung Sung, PhD; who came together to form a basic understanding of the dietary guidelines, as to create a health policy and to also determine the phytonutrient intake between the Korean population, which involves grouping of specific vitamins into major carotenoids, flavonoids, and one phenolic compound. All of these vitamins were associated with the fruits and vegetables consumed by the native Koreans, to determine whether their dietary intake of certain fruits and vegetables were limited, by looking at individuals between specific age ranges. This included persons who followed dietary guidelines to

Read More

Mothers Should Breastfeed In Public

507 Words | 3 Pages

Breastfeeding is a wonder of nature and rightfully women should feel natural about breast feeding their children in public. Mothers most of the time would rather bottle feed their children than breastfeed because of the negative reactions that mothers receive in public for such an innocent act. Even with the fact of knowing that breastfeeding provides many nutritional values, defenses from infections, and benefits to the mother herself, many mothers shy away from the idea. In today’s society the subject of women breastfeeding in public is taboo. Mothers should breastfeed in public because it beneficial to society, the child, and the mother but, many would disagree that breastfeeding in public is too inappropriate.

Read More

Value Proposition Of Fitbit

1808 Words | 8 Pages

Purpose and process of market segmentation The purpose of segmentation is to allow the marketer to be better able to reach the consumer needs and wants which increases the positive responses for the brand. Segmentation is important during the promotion process, this is where the team decided who what and where as well as, age gender and things like buying patterns. Because of this, marketing g segmentation comes before targeting. By dividing the audience, it makes it easier to target exactly who and where to send the devices or what to do with their next model.

Read More

Chick Fil-A Marketing Strategy

799 Words | 4 Pages

Other ways that Chick-Fil-A has market them company is by sponsorship of collegiate sports, doing special events on openings, and donating scholarships for students and having a married couple retreats all of this ways of advertisement has had a big influence on Chick-Fil-A marketing strategy. How would you describe Chick-Fil-A’s positioning strategy? Positioning strategy is what the customers think about the company. My point of view on the positioning strategy of Chick-Fil-A could be different from others.

Read More

Fortified Breakfast Cereals Case Study

1365 Words | 6 Pages

The Danish Ban on Fortified Breakfast Cereals Case 192/01 Commission of the European Communities versus Kingdom of Denmark Introduction In 2004, the Danish Authorities banned the sale of over 18 fortified breakfast cereals and cereal bars manufactured by Kellogg’s on the basis that higher levels of vitamins and minerals could cause Danish consumers to exceed upper tolerable levels of nutrients in their diet. This could potentially have a detrimental effect on kidneys and the lives of children and pregnant women. The Danish Diet It is proposed that about 28% of children and 26% of adults in Denmark consume a supplemental vitamin pill on a daily basis annually, while another 28% and 12% respectively take supplements in the winter season according to most recent dietary survey data 2000-2002.

Read More

Honda Market Segmentation

797 Words | 4 Pages

Common definition market, which means economic that’s approach customers in terms of people to find a goods or services they want, while segmentation is processes dividing specific part into many parts of some things. Market segmentation is mean an organization target its product, services, or ideas only to specific groups of consumers rather than to everybody, even if it means that other consumers who don’t belong to this target market aren’t attracted to it, for example is ASIMO might be suitable for housewife to do household works. Honda company has been targeted three major part of market segmentation that is include demographic, behavioral, and psychographic segmentation. Demographic segmentation is based on age, income, family size and socio- economic status, etc.

Read More

Marketing Segmentation Of Mercedes Benz

916 Words | 4 Pages

Market are segmented in order to make it easier for businesses to target these segments according to the features and habits they exhibit. These segments must be definable, specific, profitable, and is has room to grow. The following outlines the segmentation for the market of Mercedes Benz broken down into demographic, behavioral and psychographic segmentation. Demographic Segmentation: Markets can be segmented by geography where the business would market its offering towards individuals living in a certain area.

Read More

Contextual Audience Analysis Audience

390 Words | 2 Pages

The audience analysis studies the audience along three primary dimensions: 1. Demographic Analysis Who is in your audience? What are their individual and group characteristics? The aim of demographic audience analysis is to discover whom you are speaking to.

Read More

More about Dutch Lady Market Segmentation

Related Topics

Open Document