ipl-logo

LB160: Professional Communication Skills For Business Studies

1418 Words6 Pages

Faculty of Business Studies
LB160: Professional Communication Skills for Business Studies
First Semester 2015-2016
Tutor Marked Assignment (TMA)
Academic Year - 2015-2016 Semester: First
Branch: Egypt Program: Faculty of Business Studies
Course Title: Professional Communication Skills for Business Studies Course Code:LB160
Student Name: Ahmed Karem Mahmoud Hafez Student ID: 1451510600
Section Number: Tutor Name: Dr. Nihal El Debiky

Total Mark: Awarded Mark:
Mark details
Allocated Marks Questions Q1 Q2 Q3 Q4 Q5 Q6 Total Weight 10 10 Marks 10 10 20

Allocated Marks Criteria Content Language Organization Total
Marks Q1
Marks Q2 Student’s Total Mark 20

Notes on plagiarism:
A. According to the Arab Open …show more content…

It also has opportunities, Wendy had grown by acquiring several smaller companies such as Tim Horton’s, the company chose that year as a time to focus on product quality and product expansion by offering its Garden Sensations, a new selection of fresh, healthy salads.

The company has many threats; first one is that Wendy’s overlooked the shift in consumer preferences from indoor dining to drive-through windows at its restaurants. It didn’t respond well to the above mentioned shift in consumer preferences which soon started looming over as threats, second one is that Burger King’s menu also offered a few items that set it apart from other fast-food restaurants, thereby offering customers a varied menu and posing a serious threat to Wendy’s.

In the end, Wendy is a really successful company which has a big income and famous around the world by their delicious …show more content…

Manufacturing takes away from this focus so it is nothing more than an afterthought in Nike's total corporate strategy plan. Regarding to the decisions that leads up to this strategy of vertical integration then and now, Nike's positions can be explained by three logic-based choices: transaction costs economics, capability theory, and real options theory.
Finally in discussing Nike's vertical integration with a real near options it's easy to see that they must keep flexibility due to the dynamics of customer tastes. Nike has to satisfy many different consumer demographics until they do this; they stay away from investing too much into any one area. Maximizing strategic flexibility insists that they outsource the manufacturing processes and hide an innovative corporate culture under its umbrella. By keeping their real options open, Nike can also be ready in the event where new potential competitive advantages appear such as

Show More
Related

Ethos, Pathos And Logos Of Wendy's

220 Words | 1 Pages

Wendys Advertising Wendy's has been around since 1969 pleasing americans with their tasty food. Wendys is a more healthy fast food restaurant compared to mcdonald's. Wendy's has many styles of ads including billboards and television to intrigue their customers to come into the restaurant. All the ads use either pathos, ethos or logos. One particular billboard has a picture of a fresh burger and says “Come enjoy our fresh and juicy burgers for only 1.99”.

Read More

Analysis Of Chipotle's Sensitivity Analysis

1385 Words | 6 Pages

It is firmly committed to its clean food policy, meaning that the company only uses fresh and high-quality ingredients with no artificial preservatives. Furthermore, as 2016, Panera operated and franchised over two thousand stores throughout the U.S. as well as few stores in Canada (Panera Bread Company [PBC], 2017). Panera is similar to Chipotle with regards to their alike business philosophy and their strong presence in the U.S market. • The Wendy’s Company: Wendy’s highly values food quality, claiming to use fresh and never frozen ground beef in its food items. The U.S. is probably the most relevant market for Wendy’s, considering that there were 6,098 Wendy’s restaurants in the North America and only 439 restaurants outside of this territory as the end of 2016 (TWC, 2017).

Read More

A Comparative Analysis Of Nike And Under Armour

3388 Words | 14 Pages

Mark Moulton Professor Ottemann December 10, 2014 2014 Term Paper Nike & Under Armour Company Assessment Nike and Under Armour are two of the largest sportswear and athletic shoe companies in the world. Their histories and growth are similar but they use different corporate and business strategies. Their strategies reflect their corporate structure and the personalities of their leadership.

Read More

Nike's Advantage Of Globalization

1063 Words | 5 Pages

Nike’s first globalization strategy was outsourcing. Nike Inc. realized that manufacturing its products (footwear) in the U.S was expensive and to further export these products to distributors outside the U.S would be a massive challenge. This is because price affordability was a major concern for customers outside the U.S who would not comprehend why sportswear should be that expensive to buy. However, Nike Inc. took advantage of globalization by using the Japanese high-quality, low-priced production strategy by outsourcing all its shoe production to Japanese producers (Locke,

Read More

Nike Case Study: Nike's Competitive Advantage

784 Words | 4 Pages

Company Description Nike believes diversity and inclusion drives innovation that lead to a competitive advantage. Nike has a broad base of suppliers that actively and significantly support their business requirements. Nike’s Global Procurement team manages the procurement process, including selecting and contracting with the right suppliers for the right goods and services. They have also begun to reduce Nike 's footprint and lessen their impact.

Read More

A Case Study Of Nike's Human Resource Management

1033 Words | 5 Pages

Starting with the Waffle Trainer to the Shox columns developed in 2001, certain technologies can only be found in Nike shoes. Since it early stages, Nike research facilities had evolved to the present 13,000 square feet building designated to the constant improvements of technologies. 4-Procurement: Nike is seeking to product innovation and sustainable growth and that requires new ways in order to continue in business. Nike is working with all its partners all over the world and the establishment of

Read More

What Is Nike's Competitive Strategy

789 Words | 4 Pages

Simply put, Nike’s target market is mainly customers who have more concern for the quality and utility of the product than they have for the price at which the product is being sold. This helps to ensure that pricing never has to be adjusted downwards in attempts to woo in a larger number of customers. For any company to achieve success from the marketing strategies that it has put in place, it has to ensure that its strategy is flexible enough to keep up with the changing times and to also accommodate a large variety of customers. So as to do this, it is imperative that the products being produced by the company be innovative enough to exceed what is being provided by competitors in every possible way. Nike chose to take this into deep consideration and this resulted in it making a few changes on its marketing strategy.

Read More

Nike Consumer Behaviour

1301 Words | 6 Pages

Probable factors that could affect Nike’s business judgements are a range of demographic, social, economic and political. A few have already started to transpire, though others are purely likelihoods. External factors affecting this mix is one of the most common, technology. Before Nike releases its brand new product line to the market, it’s always prepared to authorize that whether or not there has been any sort of major advances from the other competitors that would tracker its launch. Thus they must time this carefully, as other competition may demand to shadow its release with their marketing

Read More

Nike Globalization Analysis

1313 Words | 6 Pages

Initially, each country was provided with subcontracts for production while Nike retained all control of the products. Through this move, Nike was able to reach global market supply goals, but was also able to gain a competitive advantage, which competitors have found hard to beat over the years. By taking advantage of outsourcing opportunities, Nike is also able to produce at very low both through the raw materials and the cheap labor availability. As a result, Nike is able to largely invest in marketing and designing innovative designs, another strong tactic to survive competition in the industry.

Read More

Micro Environmental Factors Of Nike

1368 Words | 6 Pages

Competitors: PUMA, K-Swiss Inc., LaCrosse Footwear, Inc., Dick 's Sporting Goods, Inc., New Balance Athletic Shoe and Adidas – (Adidas have currently branched out into customization of footwear products. To sustain its competitive advantage over competitors, Nike has to take this to consideration). However, a large number of competitors in an industry usually indicates lots of demand for the products or services provided and this will help Nike to succeed in the long run. Suppliers: Nike outsources almost all of its footwear production to independent third party suppliers. As Nike has a minor control over quality of the products.

Read More

Jollibee Food Corporation Case Study Summary

973 Words | 4 Pages

Since then, Jollibee start expanding their stores worldwide and McDonald as their fast food competitor. Case Study Answer 1. Jollibee Food Corporation’s performance in Philippines

Read More

Nike Business Analysis: Internal Analysis Of Nike

702 Words | 3 Pages

In the section of R&D, Nike has a major capability and it includes the core competencies in the R&D section. The company heavily focuses and invests in staffing specialist to enhance and improve their products performance. In addition, the marketing section of Nike has an important core competency and a competitive advantage in being able to market its products. Other competitors might have the resources to contest but they don’t have the ability to use them appropriately. VRIO:

Read More

Success And Failure Of Nike

1424 Words | 6 Pages

NIKE The Factors that Led to Success and Failure of Nike in its Venture across International Markets Abishek TR* Abstract- Key words: INTRODUCTION The largest American suppliers of athletic shoes, apparel, and sports equipments .At the same point of time ,this company is known worldwide .The Success of this company is the result of the various strategies used in the international market expansion which helped them to enter into new markets and to strengthen its position in the traditional ones .

Read More

Effective Communication In The Workplace Essay

861 Words | 4 Pages

M.W. Cummin describes the word communication “process of conveying message (fact, ideas, attitudes and opinions) from one person to another so that they are understood”. [1] Communication in business: For businesses to be successful it is very important that communication must be effective. Effective communication

Read More

Importance Of Business Writing

1384 Words | 6 Pages

Introduction Business communication is a process where both the employer and the employees in a company share and exchange information. Be it the corporate world or the education arena, priority is given to ‘speaking’ correct English. People in these fields have understood that communication skills mean speaking skills. Most people think that writing skills are not essential for effective communication. But that is not the truth.

Read More

More about LB160: Professional Communication Skills For Business Studies

Related Topics

Open Document