Ethos, Pathos And Logos Of Wendy's
Honey Hot Glazed When writing a rhetorical essay, it's important to remember all the right details and include the little things while describing an ad that's been seen, which is going to be done in the following paragraphs in hopes for the reader to visualize the ad being described. The ad chosen was seen at the local Dairy Queen who just came out with a new product called Honey Hot Glazed Chicken Strip Basket. To promote this product, DQ has set many different ads out of the same product, to hopefully catch the eyes of the people walking in and out of the store, hoping they will come back for more. After all, the costumers that come in and eat at DQ are the intended audience of the ad anyway. Small ads like this one may seem insignificant,
The advertisements use rhetorical devices such as ethos, pathos, and logos will be used to further understand how this organization’s advertisements appeal to their audience on all levels. Ethos is an appeal to
Furthermore, the image shows usage of all three rhetorical appeal, which is pathos, ethos, and logos. For ethos, the idea that this movie is Marvel movie has a significant impact on attracting the audience because for the past Marvel has made movies that were popular. Also, Marvel lasted for more than five decades, showing that everybody had watched Marvel before and liked Marvel. Also, logos were used in the Avenger Age of Ultron movie poster by showing multiple characters from Marvel in the movie poster, while showing the title Avengers Age of Ultron to prove that there is going to be the recurring character in the story. Finally, pathos was used when the character was showing a serious expression, implying that this movie is going to have a big battle that will have a huge impact.
Rhetorical strategies including pathos, ethos, and logos are stylistic elements often used as a persuasion technique to get an audience to either buy a product or participate in something. Advertisements almost always have at least one of these three components, and Super Bowl commercials specifically are renowned for their entertaining use of these strategies. Of the many Super Bowl commercials, two stood out to me for their in-depth use of all three of these rhetorical strategies. The first commercial combines the extreme measures taken by an overprotective dad and the new Hyundai Genesis. These two seemingly unlike ideas are brought together in a collaboration that effectively use pathos, ethos, and logos to prove the audience of their product.
The ad’s appeal to logos is entertaining and subtle. The many visual effects and vibrant background music provide the viewer with a palatable visual and auditory experience. The thematic elements of fire in the commercial will illustrate the experience of spicy when one eats a bag of Doritos “Blaze.” Correspondingly, the visual experience of Morgan Freeman in a icy palace exemplifies the cool, refreshing experience of enjoying a bottle of Mountain Dew “Ice”.
Logos is an appeal toward logic or fact. The director uses logos to present an argument which can be hard to refute sometimes. The film appeals to logic because, Kenner included statistics and facts about meat, dairy, and vegetables. One small fact from the film demonstrates the consumption of meat in a person’s lifetime. From statistics, graphs, and facts like these, we are able to prove a point.
The Audi R8 Big Game Commercial, "Commander" talks about an old man who is thinking about his time as an astronaut. He misses it and he just stares at a wall and doesn’t talk to anybody. His son comes with his Audi R8 and he gives the car keys to his dad to drive it. He becomes happy and excited and it makes him relive his time as an astronaut. The commercials purpose was to promote the Audi R8 car.
This is the rhetoric pathos being used to make you hungry and thirsty. When people notice the billboard or commercial their mouth will water and their stomachs will growl wanting to be fed.
Most notably is the appeal of pathos. If you’re driving by and see this advertisement for the first time on the billboard you most likely at least have a small chuckle. Once you begin to laugh at this you actually find it amusing and your brain will automatically begin to think of good things from eating at Chick Fil A. This ad also successfully uses the appeal of ethos.
These tools are utilized in the commercial for persuading the viewers of its reason, creating an image of credibility surrounding its name, as well as generating an emotional response. “Aristotle’s ‘ingredients for persuasion’ – otherwise known as ‘appeals’ – are known by the names of ethos, pathos, and logos.
People who smoke cigarettes are addicted to things that they know are not healthy, but the addiction is what kills them. This picture is great for showing the side effects of smoking as well as a firsthand account of how smoking can trigger an addiction that to some may be incurable and when they are ready to stop, it may be too late. In class we discussed how to find the ethos, pathos, and logos of an advertisement. First up is ethos.
This advertisement is using pathos and logos but the dominant appeal is logos. They are using logos by giving you information on how lean beef is healthier then skin less chicken because it has more zinc, iron and vitamin b12. The way they are using logos is by appealing to the frustration most people have who try to eat health by informing them that they can eat delicious lean beef that is just as healthy and skinless chicken. 4. The appeal that is left out is ethos and the way they can include this
People say a picture is worth a thousand words. Just about every picture has rhetorical elements incorporated into their design. In this case, the well-crafted poster for Steven Spielberg’s film, Jaws, implements the use of ethos, pathos and logos in an attempt to get its audience to see the film. The poster for jaws is very effective at gaining the audience’s attention through the use of graphic pictures.
Bill Bryson’s essay “How You Became You” gives a brief yet entertaining narrative of the unlikeliness of the creation of the human race in order to educate the common man on the miracle of life. The rhetorical strategies used within the essay successfully allow the purpose of this piece to become accessible to the general public. Bryson seamlessly interweaves elements of tone, diction, and rhetorical appeals to ultimately create a piece that successfully achieves his purpose and leaves a lasting impact on the audience, the general populace. The tone of “How You Became You” plays an important role in the effectiveness of the essay.
Dunkin’ Donuts ad There is nothing more american than waking up and enjoying a cup of coffee in the comfort of your own kitchen. 83% of American adults drink coffee everyday and Dunkin’ Donuts has long been a contender for brewing good coffee. Dunkin’ Donuts has been associated with a good breakfast and cup of coffee since 1950, so it is no surprise that they entered the market in selling coffee that can be brewed at home. The food advertisement of Dunkin’ Donuts uses ethos/pathos/logos to appeal to/target adult coffee drinkers that care about the environment. Dunkin’ Donuts uses ethos to target adult coffee drinkers with the appearance of Erik Weihenmayer, a blind man who achieved the incredible feat of climbing Mount Everest.
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