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Case Study: Wells Fargo

990 Words4 Pages

Wells Fargo offers a variety of services to their many customers. For the individual the company not only offer the traditional banking services, such as checking and savings accounts, but also offers online bill pay, credit cards, loans, insurance, investment opportunities, retirement planning, and wealth management services. (14) For the small business customer Wells Fargo offers “credit card processing options”, and payroll services” (16). For commercial customers, the company offers the above services plus risk management services, “Corporate Trust Services”, and a variety of industry reports (17). By offering a large assortment of services the company helps ensure they have something for everyone and increases their potential clientele base. Many of the new services the company are launching are designed with the business customer in mind. They know that in the business world money matters and what matters even more is how fast one gets their money. That is why Wells Fargo is offering is the “FastFlex Small Business Loan” (18). This loan will allow businesses to not only apply for a loan online, but the program will speed …show more content…

Even though they have been in business for over 100 years they are still creating new products and services to offer their customers (1). In today’s market there are thousands of banks that Wells Fargo must compete with. To stay ahead of the game the must make themselves stand out from the rest. To do this, they are always looking for ways to help their customer succeed and to make their lives easier. One way they have done this is creating an electronic wallet so that customers do not have to take time to dig out their credit card from their purchase or wallet to make a payment (L Lorenzetti, 2016). All they have to do is link their phone to the terminal via an app and they are

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