In spite of this, there are things Sarah needs to be concerned in creating the competitive advantage. First, she needs to estimate the budget that she will be needed to improve training sales team, invest in hardware and hire more staff. This is because, in the past years, Catapult has made a loss and has a poor financial performance resulting the board is unwilling to approve large expenditure. Furthermore, considering the offshoring of the sales team, Sarah needs to know that it involves a diverse culture among staff and customers. The employees also required to learn and interact effectively with customers from different cultures. Lastly, in order to adopt competitive advantage, the employees need to adapt to the changes. According to Sarah, she prepared to replace senior staff members if they are reluctant to accept the changes.
Human Resource Management is a formal term used for the management of people within the organization. Purposely, HRM takes full advantage of the productivity of an organization by enhancing efficiency of its employees. It is HRM responsibility to guide and develop the employees toward the organization’s goals.
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Therefore, HRM process has been applied to make sure the effectiveness of accomplishment in the Catapult’s mission (Schermerhorn et al., 2014). In HRM, it consists of practices that able to help Catapult to deal with various phases of employment including planning, recruitment and selection. This is for improving the satisfaction level of employees and maximize the performance by providing them a positive work environment (S.Kleiman, 2006). Thus, in order to accomplish the goals and encourage the productivity of the employees, HRM has to offer incentives to motivate them ("Motivation Incentives - Incentives to motivate employees",