In chapter 16, the thing that stood out the most to me was the importance of the audience. In the book it said that “finding and serving a specific audience is probably more important to radio now.” This shows how crucial the audience is. The ratings of the radio are taken in by different data and are important to the radio stations, so they can understand what type of listeners they are trying to reach. In class, we focused heavily on the personality you have on-air and how you must know your audience. There are different interviews and surveys that we discussed that allow stations to know who their audience is. When listening to my air checks, I could tell that I was focusing on things that I felt the audience might want to hear. However,