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Chapters Business Model

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Chapters Inc. is a Canadian big box bookstore banner. It was created in 1994 when their founder and CEO, Lawrence Stevenson led the buyout and merger of Coles and Smithbooks. Chapters quickly changed the face of book selling industry in Canada after the merger. They built large box stores with a much larger product and categories selection such as paper, toys and gift products rather than small book stores. This business model soon became the key factor of Chapters success: providing their customers with life-enriching products and experiences. In 2001, Chapters and Indigo officially merged to form the largest book retailer in Canada under the corporate name Indigo Books & Music Inc. Now, they are operating stores in all ten provinces and one
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