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Dymocks Mission Statement

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Business Name: Dymocks Booksellers
Dymocks is the leading bookseller in Australia and is recognised for quality advice, value for money, professionalism and customer service. Dymocks has been franchising for over 30 years and would like to secure the vacant store in the shopping centre.
Dymocks’ mission statement is “As a family owned business and the oldest Australian owned bookstore, Dymocks prides itself on meeting the leisure, learning and gift needs of all booklovers by offering superior customer service and an enhanced book buying experience.”
Legal Structure
Legal structure of a business determines who shares in the profit and losses, how tax is paid and where legal liability rests. The legal structure of Dymocks will be a sole trader. …show more content…

Operations management needs to be effective by making sure that customers’ needs are being met.
The production process is the act of combining various immaterial inputs in order to create a good or service which has value and contributes to the utility of consumers. Dymocks The Company will support the sole trader in negotiating great terms with major suppliers in order to achieve the best benefits and discounts. Once an order has been put in with suppliers, the order will then be processed and the goods will be created.
The main suppliers that will be associated with Dymocks are:
• Hardie Grant Gift
• RR Donnelley
• United Books Distributers
• Harper Entertainment Distribution Services
• Bauer Books
• Small Press Distribution
Dymocks’ trading hours will be the same as the shopping centre and expected peak hours will be during the weekend:
Monday: 9am – …show more content…

Forecasting will allow the owner to better understand seasonal peaks and troughs, cost of sale and when to place an order for new stock.
To be able to make predictions about the business, the owner will need information on fixed cost, variable costs, historical sales, new contracts and terminating contracts/ staff changes, industry trends, and competitor activity. As Dymocks will be just starting out, obtaining this data will be difficult. Dymocks will be able to develop a forecast analysis by looking at similar businesses, selling similar products in the same region.
Benefits To The Shopping Centre
There are mutual benefits of a potential Dymocks moving into the shopping centre. As there are no current bookstores in the shopping centre, Dymocks will fulfil the criteria of a bookstore, making the shopping centre more diverse. As the centre is a good location, it will draw customers to the bookstore whilst the bookstore may also draw customers to the centre. The introduction of Dymocks will also provide jobs for people, giving the shopping centre a positive

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