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Chipotle's Advertisement Analysis

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Recommended: Ethics of fast food company

During the past couple of months a few advertisements by the Center of Consumer Freedom have been floating around the internet. We truly admire the hours upon hours of dedicated the CCF felt were necessary to research our organization. We at Chipotle strive to stay on top of the latest health and nutrition information and will definitely be looking into

However, the Center of Consumer Freedom has also made some strongly unresearched remarks. In an article they wrote that Chipotle lied about being the first restaurant to serve GMO free food, but that we served soda with GMOs and our animals were fed GMOs before being turned into meat. This is a simple misunderstanding on behalf of CCF. Drinks are not food. In short the Merriam Webster dictionary
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Well for starters it's an honor to work at one of the top fast food restaurants in the industry. With people who I enjoy working with and mangers who appreciate you and everything that you do. I enjoy working at Chick-Fil A and how much respect you gain for yourself and the store people look up to CFA customers and that's pleasure being told that. I enjoy working everyday and with my team. We get the pleasure of serving customers who enjoy us as a team and our food.

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Chipotle Mexican Grill is an American restaurants chain that offers a focused menu of burritos and tacos. The company was founded by Steve Ells in 1993 with a vision of “food with entirety”. The company started its operations in the state of Colorado when it launched its first Chipotle in the city of Denver. Over the course of next five years, the company expanded its operations and successfully launched its Chipotle restaurants at several locations across the state of Colorado. Impressed with the proof of Chipotle’s concept, McDonald's jumped on the wagon in 1998 by acquiring small stake in the company which was later converted into the controlling stake in 2000.

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Chipotle is known for their fresh and healthy food that tastes great. In recent years Chipotle announce that they will limit the use of GMO’s (genetically modified organisms) in their food. Chipotle was the first company to announce anything like this. Chipotle also states that all their meat is naturally raised by responsible owners. This statement supplements that Chipotle offers a greater quality in their food than other restaurants do.

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Abstract Chipotle Mexican Grill is a well-known company that deals with fast food and has made significant and distinctive progress compared to other companies in the fast food industry. The company not only prepares food in front of customers but also makes sure that food is made with integrity. The integrity is enhanced by finding, evaluating, and choosing the right ingredients, which are from animals, farmers, and the environment (chipotle.com). These are the principles that serve to direct and guide the organization and help position it as a leader in the industry.

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The moment I tried placing an order in Chipotle, my fantasy of American life shattered. After finding my three massive pieces of luggage from United Airlines’ baggage claim, I entered Chipotle to satisfy my starving stomach after a seventeen-hour flight. I waited around ten minutes in an excitement to try the renowned Chipotle burrito that everyone talked about. However, it took me less than ten seconds to decide to leave the place. I was trembling in frustration as I left the place.

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With its mission statement of “Food with Integrity” Chipotle has seen success over the last decade. But with the increase of raw material input increasing, Competitors using pricing strategy to compete for its market share and the economic Chipotle is facing some though decision on if it should continue with its “Food with Integrity” which it can ill afford in these difficult times. In this paper, we will try address ways in which Chipotle can reposition its efforts to focus more on this unique offering without affecting their “Food with Integrity” Concept. By doing so, we believe that it can capture the important and growing segment of customers who are the health-conscious, organic-friendly consumer.

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Gregory Jaffe, director of biotechnology at the Center for Science in the Public Interest (a consumer advocacy group based in Washington, D.C.) said that foods made from currently approved genetically modified crops are safe to eat. Alfalfa, corn, cotton, papaya, soybeans, squash, sugar beets, and zucchini are eight currently genetically modified crops grown widely in the United States. Foods containing GMOs are tough to avoid because GM crops are found in processed foods such as high-fructose corn syrup, canola oil and soybean oil. In the past, Chipotle

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Sensitivity Analysis The sensitivity analysis focuses on examining how Chipotle’s valuation changes when some key inputs vary. Two of the most important inputs of the valuation are the weighted average cost of capital (WACC) and the perpetuity growth rate. In this thesis, it is assumed that Chipotle would have a WACC of 6.65% and a perpetuity growth rate of 2.84%, which would result in a share price of $443.90 for Chipotle.

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“Today in the United States, by the simple acts of feeding ourselves, we are unwittingly participating in the largest experiment ever conducted on human beings.” Jeremy Seifert certainly knows how to get viewers’ attention, as exemplified by the film blurb describing his 2013 documentary, GMO OMG. The frightening depiction of the food industry is one of many efforts to expose consumers of the twenty-first century to the powerful organizations that profit from national ignorance and lack of critical inquiry and involvement. Seifert effectively harnesses the elements of rhetoric throughout his phenomenal argument against remaining complacent about the food industry’s act of withholding of information about genetically modified organisms from

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The secession of the southern states from the Union was not merely a culmination of certain events; it was also the beginning of the trial of Confederate nationalism. The slaveholding elite which had led the South out of the Union now had to solidify its support among the non-slaveholding small farmers, a class that constituted the bulk of the white population. Southern loyalties among the lower classes was with the union, and it was Jefferson Davis’ mission to help gain support. The idea of confederacy was proclaimed as the return the constitutional ideals. The advertisement of the Lincoln administration was that it was set to change the southern way of life, increase government involvement, raise taxes and end slavery.

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But the question begs, what truly constitutes that of a cocktail and when did this word become common? Grimes ensures that we know the basic definition in the preface with the common reference to that of the 1806 definition in a newspaper. Spirits, water, sugar and bitters. But the author offers a caveat, something that cannot be proven not to be a cocktail actually is

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In first glance of the Grey Goose “Fly Beyond” ad, the asymmetrical balance and positioning of the product catch your attention. The Grey Goose bottle setup is shifted slightly to the right on a marble slab table, while the accompanying text is placed overhead on the upper left, creating harmony and unity — evenly distributing the ad’s content. Paying attention to the colours, there are no outstanding or unfitting colors that seem out of place. The colours mainly found in the ad — grey, white, and different shades of blue, are heavily exaggerated in the table’s contents and in both the background hues and text color as well. With the use of shallow depth of field, the ad executes heavy use of contrast.

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In order to spread awareness they launched an initiative to change the way people think about what they eat. At the same time they were able to build on their “Food with Integrity” vision. Also, in 2011 they had the “Cultivate a Better Worlds” campaign which aimed to tell consumers why Chipotles sources sustainable foods. They also created a Cultivate Foundation which focuses on providing farmers with sustainable resources to farmers while encouraging regenerative agriculture practices

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Dolce and Gabbana is a high-end Italian clothing company that was founded by Stefano Gabbana in 1985 targeting women primarily, famous for their superior sartorial content. It was not until 1990 that menswear collections started to appear and made its entrance in Dolce and Gabbana stores. In 2007, Dolce and Gabbana released their spring/summer ready-to-wear collection that targeted individuals in the upper class who wanted to dress casually but still feel expensive. This advertisement caused controversy amongst women about objectification. However, the advertisement also targets the social group of men being represented as dominant, powerful and in control in order to sell clothes and the idea of confidence through wearing Dolce and Gabbana clothes.

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A large proportion of people do not consume the minimum recommended daily servings of milk products. This problem has created a nationwide stir for increasing milk consumption and persuading more people to pick milk over other beverages. One such product is the “Got Milk” campaign, which uses celebrities to encourage younger customers to buy more milk products. “Got Milk?” campaign launched in 1993 by the California Milk Processor Board, which is funded by dairy products. The purpose of this campaign was to counter falling sales of milk in the U.S. as consumers were switching to health drinks, sports beverages, soft drinks, and other beverages.

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