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Churchill's Speech Ethos Pathos Logos

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Churchill uses the concept of Ethos, Pathos, and Logos within his speech to raise support and compliance for his cause of saving Great Britain from the Nazis. Firstly, he uses Ethos by saying that he “received from His Majesty the mission to form a new administration.” This informs the audience that he was instructed by the king himself to perform the act of building a new government, which thus makes the audience believe he is very credible and trustworthy. He later uses Logos within his speech when saying that his only goal is to emerge victorious over Germany because, “without victory there is no survival.” This very blatant yet stark reminder reminds the audience that if Churchill’s goal of victory does not succeed, everyone and everything
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