ipl-logo

Case Study: Major Segments And Purchasing Behavior

1594 Words7 Pages

Major Segments and Purchasing Behavior
Major Segments – The Cili restaurant I a lot like the current model of Eddie rockets or Milano chain. It Features a nice themed atmosphere where cutomsers are seated and are shown a menu of a certain type of cuisine, In this case Italian mixed with Eastern European. This segment is where higher prices are expected in return for a quality experience. The full service restaurant segment is most at risk from a recession due to its cost for the consumer and business alike.
Purchasing behavior – Most influencing factor determining where to shop when comparing prices for Restaurants, take-aways and hotels.
Key influencing factors to determine where to shop
Macro analysis - P.E.S.T

• Political – The current tax rate for Restaurants …show more content…

• Realize and establish a strategy of one store per year.
Mission –
• Establish in a Middle working class area, preferably in North Dublin / city centre with high footfall.

Start-up costs

These have been discussed by email with the current “Cili pica” General Manager Initial
• Franchise Fee – 20.000€
• Initial Marketing Expenses – From 1,500€ to 4.500€
• Kitchen and Bar equipment – From 40.000€ to 50.000€
• Construction, repair, engineering work of the premises – From 50.000€ to 80.000€ (These costs might be much lower if premises are already prepared and only minor constructions are needed)
• The restaurant interior and furniture – From 30.000€ to 55.000€
• Initial working capital needed – From 8.500€ to 15.000€
• Advertising signs – From 4.500€ to 6.000€
• Other (unexpected) expenses – From 10.000€ to 15.000€

Therefore in TOTAL we get an investment approximately from 165.000€ to 245.000€ for a fully operating restaurant.
Nevertheless, these are only estimate numbers for a 250-300 sq.m. Restaurant in Lithuania. Probably the costs break-down would be totally different for

Show More
Related

Eswc Week 4 Clc Case

498 Words | 2 Pages

These costs can be both personnel and non-personnel and both direct and

Read More

Nt1330 Unit 3 Assignment 1

485 Words | 2 Pages

Answer1 Part A The café is running by two partners and it’s not a separate legal entity. Equal profit sharing among partners on the basis of their investment. Both partners are subjected to unlimited liability for any debts, the café incur during their normal course of business.

Read More

Panera Bread Competitive Analysis

169 Words | 1 Pages

This concept is now one of the most popular for a preferred dining experience, and new entrants are eyeing the market on how to enter, and existing restaurant titans are figuring out how to compete with these new disruptors. Some entrants into this segment have

Read More

Hi-Value: The Everyday Low Pricing Strategy

762 Words | 4 Pages

In Attachment 6, this chart shows how $100 is spent in a typical Centralia Supermarket. This chart breaks down the budget and will show why grocery and produce are specific categories to pay more attention to than others. In Attachment 7, the chart shows the association of store characteristics with major food stores in Centralia. These are the results from the first study that was conducted. The participants scores show how Hi-Value is perceived and compared against their competition.

Read More

Swot Analysis Of Bareburger

2768 Words | 12 Pages

Bareburger offers a similar quality for about the same price, but with a much higher convenience factor both in terms of throughput time and menu personalization options. foodservice market has grown from €6.07 billion in 2013 to €6.13 billion in 2014, with growth forecasts to almost €6.5 billion by end 2017. diners’ expectations include health, entertainment and unique offerings when eating out, although price is still a key consideration. growth in consumer spending is predicted to be up 1.9% on a compound annual growth basis through to 2017 (CAGR - the average sales increase over a specified number of years incorporating compound growth). optimistic indicators for the future of the foodservice market 's performance lie in the rise in disposable income, increasing consumer confidence and greater tourist numbers.

Read More

Papa Johns's Business Model

1121 Words | 5 Pages

The most important one would be the Threat of Rivalry. There is a lot of competition between pizza franchises and local restaurants. Many of these franchises and restaurants sell similar products for near the same price and size, which makes the switching costs low. They use advertising and promotion to gain more customers. For example, Pizza Hut offers a dining area for their customer as well as a lunch buffet with healthy alternatives.

Read More

Case Analysis Of Chipotle

1408 Words | 6 Pages

Introduction The restaurant industry in the United States had annual sales of $ 631.8 billion and employs 12.9 million people in 2012. Even in times of recession there is little evidence that this industry has seen a decline especially in its fast food and quick service segment. But with a depressed economy with no immediate upward trend in the near future, majority of the customers indicated that they would either curtail their spending on eating or best maintain its current level which is certainly going to affect the future of many restaurants in the industry. Chipotle is part of the fast casual segment of the U.S industry with over 1,600 restaurants.

Read More

What Are The Political Factors Affecting Subway

1546 Words | 7 Pages

Expansion into developing nations with different social and cultural parameters would require altering the menus and catering to the specific customer needs. Economic factors The low franchising cost comparing to the competitors is an advantage for Subway. However the cost of ingredients and supplies used in the preparation of food is higher than that of the competition due to the need for fresh ingredients. Customers have a perceived value which is higher than that of the product offerings of alternate fast food chains.

Read More

Marketing: A Case Study Of Sephora's Marketing Mix

1085 Words | 5 Pages

Diversification: Upstream integration with suppliers, Sephora exchanges data collected from their digital channels with their manufacturers for new products development. Role of Sephora digital channels in company’s marketing mix Product: Sephora has more than 250 brands with approximately 13,000 products which include skin care, makeup, bath, fragrance, beauty accessories, hair products as well as other beauty and body care products and each of these categories has various sub-categories (CNBC, 2017). The company's product offering is able to meet the diverse customers' needs. Even though most of the products sold by the company were manufactured by so many other brands, each of these brands have a different product concept which aligned

Read More

Apple Consumer Behavior Case Study

1879 Words | 8 Pages

1. INTRODUCTION Apple Inc. Official, a famous IT company in the world, began with a computer. They produce electronic gadgets with a good quality and attractive over the year. With their massive success, however, they are actually having problems, regardless internal or external problems.

Read More

Price Discrimination In Hotel Industry

777 Words | 4 Pages

In the case of hotels, suppliers create different consumer segments, we can relate to them as lower-end consumers, and higher-end consumers. Obviously, hotels cannot set the price that higher-end consumers are willing to pay, because all lower-end consumers will not be able to afford the good. Inversely, if hotels set the price that lower-end consumers are willing to pay, higher-end consumers gain huge consumer surplus, thus lowering the profit for the suppliers. In order to take the consumer surplus, hotels keep lower prices for some rooms in order to target lower-end consumers and offer some higher quality rooms (for example presidential suits) to target higher-end consumers. The difference in revenues providing different rooms and the same ones is seen below.

Read More

Franchising Versus Company-Run Operations: Modal Choice In The Global Hotel Sector

1648 Words | 7 Pages

The authors study a restaurant for this purpose. The restaurants have an inherent advantage that a licensed and franchisee restaurant might share the same menu ideas, outlook strategies, and production pedagogy which necessarily makes them more comparable while the management forms, observing systems, hiring methodologies etc make the two different enough to study and identify the underlying causal relationship (if any). The authors in the end then comment on the vital points of differences between franchising and licensing. These differences are microscopically studied under both operational as well as business thought process aspect. The authors comment that franchising might lead to a higher customer satisfaction level irrespective of the metric and the reason being that franchisor usually has better control of the day to day operations in a franchisee.

Read More

Advantages And Differences Eat Out Vs. Eating At Home

802 Words | 4 Pages

Everyday billions of people all of the world decide how they will provide breakfast, lunch, and dinner for themselves and/or their families. People enjoy gathering around food for all types of celebrations, football games, family gatherings, meetings, and more. Food is an absolute necessity in our lives as it is the fuel for our bodies and everyone has the choice to cook meals within their homes each day or they have the choice of eating out at a restaurant. In the time we are living in today there are a lot more restaurants available than there was 50 years ago and the number continues to rise. Both eating out and eating at home have advantages and disadvantages

Read More

External Factors In The Hospitality Industry

1245 Words | 5 Pages

Every industry to include the hospitality industry is impacted by external factors which directly influence organizational behavior and decision making. There are numerous factors to be considered, but political, economic, and social are three of the most influential. These outside factors sway managerial operational decisions daily regarding personnel, spending, policy, and short-term and long-term strategic planning concerning both core and exterior operations. As within every industry, the hospitality industry has unmanageable elements that affect management or ownership of hospitality establishments (Lewis 2017). Understanding these factors is important because it provides an opportunity for contingency planning (Lewis, 2017).

Read More

Reflection On Consumer Behavior

1141 Words | 5 Pages

Introduction At the start of this course, I had no idea what to expect. This is due to the fact that marketing is a field that offers a combination of so many different disciplines such as art, psychology, and statistics. I encounter marketing on a daily basis but have strangely enough not reflected too much about it. Nevertheless, it is a very interesting subject, which deals with promoting and selling services and products.

Read More

More about Case Study: Major Segments And Purchasing Behavior

Related Topics

Open Document