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Coca Cola In Africa Case Study

713 Words3 Pages

Well to start off the Coca-Cola Company has been around for a little over a hundred years and has flourished in their market. Like any large company, the reason they are targeting the African market is simply the reason they are seeking for new opportunities for future potential growth within the market. This search in opportunities for potential growth is due to from the fact that many of the companies markets outside of Africa are mature, saturated, declining or are experiencing and increased number of competition. Another prime motive as to why Coca-Cola is interested in Africa because they connect through Africa's incomes that are increasing, along with Africa's infrastructure and government which is also improving. Also, Africa’s population …show more content…

However, the downside is that yes there are some major drawbacks for Coca-Cola in making such a large scale commitment into Africa. Despite the growth in Africa’s average income and the improvements that are being made within the government, there is still a problem because as of today many or most rural areas in Africa where the government and physical infrastructure are just not stable enough to hold a market entity like Coca-Cola. So by having Coca-Cola invest large amounts of their money into the African economy, could potentially result in the instability within the company and could prove to be disruptive to their …show more content…

Coca-Cola will need to find a way to sustainably manufacture that will not pillage the continents already scarce natural resource. The general health is also a critical issue unlike many other markets people do need the extra calories, but critics will argue that they should be getting them through other means of nutrition. Also, there is a great concern about water usage for the production of Coca-Cola’s product and the impact of not having sufficient refrigeration to keep the products cold. Which in turn would result in a waste of the product its self and of the already of the scarce resource. Not everybody will necessarily agree with these criticisms or feel that they are not important enough to oppose Coca-Cola’s focus on moving into Africa, but they do indeed bring up some moral and ethical

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“Ad Industry Veterans Honored With Cola Wars Memorial” is a sarcastic writing by someone who is against the Coca-Cola and Pepsi disagreement. During the 1970, there was a war going on and the author was very mad when Coca Cola began to take advantage of the war in order to prove they are the best beverage. Coca Cola only wanted to get the attention of the people to feel sorry about what is going on through their nation. Certainly, the author uses allusions, hyperbole, and also juxtaposes in his article to talk about how Coca- Cola was taking the war not serious.

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The social costs of producing a can of coke in terms of resources, pollution, etc. are extensive. The amount of water that is needed to create a single liter of Coca-Cola is vastly different. For every nine liters of fresh water, only one liter of Coca-Cola is created. The pollution created by the Coke plants is also costly. Pollution arises due to impurities sin the air and water from shipments and factories themselves.

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Coca Cola became such a well known American Icon because it was a suitable drink for everyday consumption by people of all ages unlike alcoholic drinks and wasn’t bitter like coffee and tea. Also, Coca Cola was always there during hard times in American like the Depression and the Prohibition period. It became well establish by people that journalist William Allen White declared “it was a sublimed essence of all America stands for…” 31. During World War II and the Vietnam War, wherever the American soldiers landed the Coca Cola Company followed, remained the soldiers of home and boosting their morale. The Coca Cola also made factories wherever they landed establishing themselves in every continent on Earth to every known countries and territories.

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In Richard Seaver’s response to the Coca Cola executive, Ira C. Herbert, he replies in a tranquil manner as if he has no worry of losing the right to the use of the slogan. Grove Press respectfully acknowledges its understanding of Coca Cola’s concern, but state that “by a vote of seven to six” the continued use of the slogan had been decided (lines 17). Throughout the first half of his letter, Seaver repetitively reassures the Coca Cola Company that Grove Press wishes NOT to steal the slogan but rather share it. This repetition is essential to Seaver’s argument as it creates a sense of trust for the reader. Seaver also exemplifies Grove Press’ reasoning through the suggestion that “sales personnel make sure that what the consumer wants is

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The only thing the brand can really be criticised for is the imbalance of their marketing campaigns as they focus more on the original Coke product instead of trying to promote the more healthy options they have available. The brand has in fact promised to incorporate more of the other brands in their campaigns which was evident in recent years as they

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Coca-Cola began marketing back in 1887, when they released coupons for free samples of the beverage (World of Coca-Cola, 2015). During their 129-year history, there have been over fifty slogans used in the United States, Canada and the UK, with many more versions around the world. The first, from their founding year was simply “Drink Coca-Cola”, although some of their most famous slogans include: “The Pause that Refreshes”, “It's the Real Thing” and their most recent slogan “Open Happiness” (Coca-Cola Company, 2012). Each of these slogans define something in particular about Coca-Cola and who they are as a brand, of these three alone, refreshing, real (honest) happiness (fun and enjoyment) are all words which are either in the slogan itself

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Coca-Cola Company has been a part of the United States history since 1885, when the soft drink was first produced. Many citizens of the U.S identify Coke with the United States because of this, but there has been somewhat of a disinclusion with other ethnicities in Coca-Cola advertising. In fact, in 2004,

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Coca-Cola makes their decisions based on present, future, and ambition not on past. Coca-Cola Egypt launched a campaign aiming to encouraging internal tourism which would affect the economic growth of the country and the development of tourism field. Those nine elements have been a base and a helper to achieve the campaign

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When one looks at what the social aspect of culture entails, they will find that it contains a wide range of subjects. One of these subjects that was influenced by Coca-Cola was the U.S. soldiers during World War II and the post-war era. During this time, U.S. soldiers found Coca-Cola to be the “most important icon of the American way of life”. To them, it resembled a sacred time, and reminded them of their homes. During the post-war

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Age and life cycle can be tricky variables because there are different needs and wants as accord to the age of a person. The main sector in which Coca-Cola Company targets is the youth because there is a much need of refreshment and energizers to cope up with their daily activities. Gender is also an issue needed to be given prior by Coca-Cola. Men and women tend to have different attitudinal and behavioral orientations, based partly on genetic makeup and partly on socialization practices. Coca Cola targets both genders with its wide variety of drinks.

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Even though Coca Cola is a global brand and is constantly expanding, its products never travel far to reach the final consumer, making it a local company in each market where it

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In the carbonated soft drinks industry, Coke Cola and Pepsi Co are the biggest players in the market for aerated beverages. Both the companies have been competing strongly against each other for decades. The market is dominated by these two industry leaders with a total market share of 72%; Coke’s market share is 42% and Pepsi’s 30%. This is known as an oligopoly market; where there are few large firms competing with each other in the industry. Since both the company’s market share so large, the market is very close to a duopoly (other players having a very small impact on the market).

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For the Coca-Cola, recognized its brand to be the best global brand around the world. Nevertheless, PepsiCo still working hard and catching up right behind the Coca-Cola, become the biggest rival for Coca-Cola in non-alcoholic drink industry. So what are the competitive advantages these both companies do have, let us discuss. 4.1 Distribution Method Coca-Cola conquer the market by having a very extensive distribution through partnership with bottling partner. Hindustan Coca-Cola Beverages Pvt. Ltd, is the largest bottling partner of the Coca-Cola Company in India, by owning 24 bottling plants at strategic location in various states widely covered across India, has an extensive distribution system spanning more than a million outlets.

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Coca-Cola strives to utilize every strategy available to become successful whenever it launches its business in overseas markets. Pepsi seemed to have discovered Coca-Cola’s disadvantages and it was using them to check Coke’s dominance. The new market structure brought about cut throat competition between the two cola giants. However, the competition ate into a large chunk of the two companies’

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