Coca-Cola was founded in 1892 in downtown Atlanta, Georgia. It was first called Pemberton’s French Wine Coca because it was used for medication for the common cold when it was originated in 1886. It would later change its name to the more familiar Coca-Cola in 1892 when it became a company. Coca-Cola was established in the United States and would only branch out to other countries within the next few 100 years when it starts to set up bottling factories for its growing sales.
When Coca-Cola started to branch out to other countries one of the first countries it chose to go was Canada. When they set up a bottling factory there they started to sell there as well. Canada and the US are close to one another as well as being similar in other culture aspects. They are similar when it comes to knowing the
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What they do when they are entering a new country is first build a bottling factory there in the country. This helps them with getting to understand how the country works and allows them to work with the locals. They then localize their product like they did in China. They had named it a localized name and at first it didn’t work, but they had to keep working on it until they could understand the locals and what they like. This way of branching into other countries is very important for the way that they are successful. When they set up a bottling factory in the country that they are trying to work in. It causes them to have to work with the local people. When they are working with the local people, they are able to understand what goes on there and what is the best thing for the company to move forward in that country. Having people that are from the country and are working in the factory are able to help the company become more localized to where they don’t seem as foreign as they are. It allows them to enter the market and seem like they are from that country they