Coffee is hot and cold. No longer just a product, coffee-based specialty drinks are slowly achieving great success due to the choice of what we call the young and hip. Gourmet coffee is becoming more of comfort food trend. While bean and roaster retailers once dominated the sale of gourmet coffee, beverage bars are now outshining them as the most significant outlet for specialty coffee distribution, according to figures from the Specialty Coffee Association of America.

Starbucks Coffee is into the coffee specialty beverage market. They incorporate new channels of distribution for their product while at the same time building their brand identity to urge retail bean sales. The coffee bar trend, however, seems to be fuelled by more than just