The attribution theory is attributing the behavior to a person's stable, enduring traits or to a situation. In the song, the singer talks about how when he was younger he thought he was gay from factors like his artistic ability and the notion that his uncle was gay. Macklemore attributes or associates his sexuality to the situation, his believes he is gay because of environmental factor. Cognitive Dissonance is the theory that we act to reduce the discomfort we feel when our thoughts and behavior are inconsistent. In order to try to convince himself that he is not gay, he justifies himself by saying that he is good at baseball. If Macklemore is good at baseball, he believes that he must not be gay. A stereotype is a generalized (sometimes