Coke's New 30-Meter Bottle Summary

231 Words1 Pages
In the Onion's satirical article “Coke’s New 30-Liter Size Bottle: Unwieldy, inconvenient”, written in 2001, corporations are mocked for their dishonesty and misdirection. It reveals corporation’s manipulation of slogans, greed, and view of pity at the consumers. The article supports this claim by first showing a parody of Coke’s community slogan. It uses ridicule to show how “requiring three men to lift the bottle”(5) will promote a community feeling. Then, it depicts the greed that disregards value and products being sold by utilizing a falsely serious tone to describe the flaw of Coke’s carbonation in a 30-Liter bottle “but what are people going to do? Stop drinking coke?”(5). And finally, it criticizes the corporations view of the consumers