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Magnasoles Use Pseudoscientific Diction In The Onion

341 Words2 Pages
MagnaSoles The mock press release from The Onion imitates the techniques used by marketers to convince consumers to purchase ineffective products. The article carefully demonstrates the degree of manipulation and persuasion used in advertisements today through the use of a satirical tone. The hyperbolized depiction of advertisements through false scientific sounding literature, faulty testimonials, and faulty logic highlights the naïveté of consumers towards advertisements. The Onion uses pseudoscientific diction throughout the article to convey the sense of absurdity the used in real articles. False scientific diction such as “pain-nuclei” and “comfortons” are used instead of nuclei and neurons to describe MagnaSoles. The intent to pock
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