ipl-logo

Satirical Analysis Of Magnasoles By The Onion

710 Words3 Pages

In the satirical passage “MagnaSoles’, The Onion satire marketing strategies used by companies through irony, parody, and exaggeration. In the satirical article "Magnasoles" by The Onion, the authors effectively use wit and irony to criticize advertisers and consumers alike, while also highlighting the more absurd extremes of consumer culture. Through the mock press release format, The Onion targets the increasingly absurd technological developments produced in the name of consumer convenience and the resulting consumer gullibility. The article illustrates the satirical capabilities of The Onion, while also providing remarkable insight into consumer culture. The Onions Mock Press Release for Magnasoles highlights the absurdity of consumerism and advertising in a satirical manner. The press release states that the new shoe insert, Magnasoles, is “the most revolutionary advancement in footwear since the invention of the …show more content…

In the modern age, satire has become increasingly popular and effective in making a point. An example of this is The Onion's mock press release, Magnasoles, which was published in 2018. The article is a parody of a press release for a product that claims to improve posture through magnetic insoles. The product, although presented as a legitimate product, is actually impossible and ridiculous. By presenting this product as a real one, The Onion is able to make a statement about the lack of scrutiny that marketing companies use when promoting their products. The article is effective in its satirical approach, as it allows readers to take a step back and look at the ridiculousness of the product, as well as the marketing tactics that are used to promote it. The use of satire in this article is successful in drawing attention to the flaws of the marketing industry, and is a powerful example of the power of satire in modern society. (SC Smith,

Show More
Related

Phil Swift Rhetorical Devices

773 Words | 4 Pages

Skyllar Jekel English 102 Prof. Burnham Jan. 26th, 2023 Rhetorical Analysis Essay Have regular advertisements left you uninterested and waiting for the end to come? Well, Phil Swift in the Flex Tape advertisement uses many exciting situations, even while putting himself at risk. By showing his viewers such heavily damaged areas get fixed with such a fast and easy solution, it makes him seem very confident in his own product and makes it more impressive and convincing to purchase. Keeping the audience engaged and showing how reliable his product is with a touch of logos and pathos adds to the success of this advertisement. Phil Swift first starts off by demonstrating the sheer power of Flex Tape by stopping a huge hole of flowing water with

Read More

Summary Of Advertisements R Us By Melissa Rubin

88 Words | 1 Pages

In Advertisements R Us by Melissa Rubin, she analyzes how advertisements appeal to its audience and how it reflects our society. Rubin describes a specific Coca-Cola ad from the 1950’s that contains a “Sprite Boy”, a large -Cola Coca vending machine, a variety of men, ranging from the working class to members of the army, and the occasional female. She states that this advertisement was very stereotypical of society during that decade and targeted the same demographic: white, working-class males- the same demographic that the Coca-Cola factories employed.

Read More

Rhetorical Analysis Of Richard Seaver's Argument

680 Words | 3 Pages

By misinterpreting and attacking the nuanced areas of the opposition’s argument, one is able to elevate his own argument while degrading that of the opposition’s. Even when an argument is sound and logical, if it contains a single unclear phrase open to interpretation that is followed by critical mockery, it appears inconsequential and foolish to an audience. Such is the case in an exchange between Richard Seaver, the Executive Vice President of the Grove Press publishing company, and Ira Herbert, an executive of Coca-Cola, regarding their common use of the marketing slogan, “it’s the real thing”.     Herbert’s argument is innately logical but poorly supported and executed.

Read More

My Modest Proposal: Satire And Irony

262 Words | 2 Pages

Throughout my modest proposal, there are many variations of satire used, and some are present more than once. Exaggeration is present in the case with the kid and his American History 101 test. The problem of something so miniscule in this world is dragged out to something so devastating that the kid can not get any sleep, his face turned pale and he could not walk right. The same form of satire is used in Becky’s problem relating to her prom pictures of 2017. She is so worried about a zit appearing on her face that she cannot think about anything else, and that thought consumes her brain every second of the day.

Read More

Magnasoles: Rhetorical Analysis

587 Words | 3 Pages

The Onion uses satirical humor to poke fun at modern advertisements and the gullibility of Americans have by mocking the techniques used to sell consumer goods; it does this through its mocking publication of a product called MagnaSoles. This article uses quotes from customers that have bought MagnaSoles, subtle jokes and puns, and the over exaggeration of the sciences implemented by Magnasoles. The article is rampant with subtle hints, jokes, and puns that key the reader in that this article is a joke. With the use of "pseudoscientists" and "pseudoscience" used throughout the article, as well as the "scientific-sounding literature", this is an indicator that this is not real science talking. It also makes fun of the use of making a paper seem more credible through its constant

Read More

Excerpt From Feed By M. T. Anderson

450 Words | 2 Pages

In the excerpt from M.T. Anderson’s Feed, the author shows how deceiving stores can be. The way employees are, and how they attempt to make their products fit into each individual person’s life, can become deceitful. Consumerism is a movement to protect consumers against useless, inferior, or dangerous products, misleading advertising, and unfair pricing. UBIK and Feed give good examples of Consumerism, although the excerpt from Feed does an outstanding job of showing examples of consumerism while getting straight to the point. In UBIK, the author has ads for a product as the beginning of each chapter.

Read More

A Rhetorical Analysis Of Joseph Turow's The Daily You

809 Words | 4 Pages

To help prove his point, Turow includes examples of ordinary consumers and how advertising companies have affected their lives. Turow includes a story of a fictional, middle class family that has been targeted by advertising companies. This example is important because it illustrates the power of the media on a small scale and how it can affect families, the reader’s family included. Turow includes this fictional example because it is a real possibility in today’s world, and it happens to the family without them realizing

Read More

Use Of Satire In Feed By M. T Anderson

1199 Words | 5 Pages

The most significant way that M.T. Anderson reveals his criticism about the present in his novel about the future is by including elements of satire related to the environment, consumerism and education. Anderson uses satire to show how much the environment

Read More

Rhetorical Analysis Of The Onion

1084 Words | 5 Pages

The Onion In modern society, consumers are flooded with advertisements as they move along in their daily lives; advertisements displayed on billboards and magazines, the internet and social media, and television and radio. Many companies utilize different rhetorical techniques to appeal to their audience by extending their product and its capabilities. When viewing advertisements you can see the exaggeration and hyperbolic quality some create. Some advertisements are so exaggerated that they become humorous in a sense. An article from The Onion, a satiric newspaper, displays the unintended humor that is captured within some advertisements.

Read More

Edward O Wilson Satire Analysis

589 Words | 3 Pages

Stereotypical Satire Satire can make a passage more entertaining in the way it makes the reader laugh, more informative in the way it contrasts the heavy subjects, and more of a riveting read. Edward O. Wilson uses satire to do these things, drawing in on the two stark sides of environmentalism, illustrating the impossible ridiculousness of such discussions. He uses satire to poke fun at the opposing sides, writing as a radicalist on either the far right or far left. With his use of satire, Wilson draws in the reader, gets them laughing, and then brings up some both very true and very important issues, deluding them through satire as to not turn away the reader, conveying just how meaningless environmental squabbles are. Wilson starts

Read More

The Onion Satire Analysis

875 Words | 4 Pages

In the funniest publication, The Onion, the author uses satire to criticize people and expose them to their stupidity or vice, typically in politics or other recent and popular issue. Satire is used through the use of humor, irony, exaggeration, or ridicule. In this mock press release from The Onion it is made to mock the release and the reasoning for the creating on MagnaSoles, which are shoe inserts. The author of this hilarious work of art writes this to criticize the concept of these shoe soles doing all the amazing things they are said to do, they are just basic shoe inserts. The author uses exaggeration and overstatements to achieve his goal of mocking the shoe soles and their release.

Read More

Examples Of Satire In The Devil And Tom Walker

978 Words | 4 Pages

Satire is used by many famous writers to create humor and to criticize people’s unwise, and senseless actions. As George Orwell once said, "All animals are equal, but some animals are more equal than others." (Orwell, 1945). People will always be greedy and think they are smarter than others but this is untrue. The one who thinks he is smarter or better than the other will always end up losing in life.

Read More

Satire Article By The Onion

840 Words | 4 Pages

The provided satirical article by The Onion, published in 1999, sarcastically demonstrates the falsely scientific appearing nature of today’s advertisements. The provided article comes off as relatable to the normal middle class consumer audience of the well known satirical humorous newspaper, because it is the middle class for which these advertisements are made, and also the ones most affected by these advertisements daily. Moreover, the internet’s quest for some laughing stock also contributed to the high interest in the topic of pseudoscience, and pseudoscientifically advertised products. While satisfying this thirst, the article also satirizes the use of such marketing strategies using wittingly crafted, fake, and scientific sounding terminologies,

Read More

Pros And Cons Of The 1920's Deterioration

1195 Words | 5 Pages

The exploitative nature of consumer culture in the 1920’s is exemplified by the “millions” of American families who were overextended in their spending due to numerous luxuries and the effectiveness of American advertising. A considerable amount of Americans were at the mercy of the consumer economy, regretting their earlier purchases of radios and cars when money was too scarce to pay for basic necessities (Henretta 680). Roland Marchand also suggest the negative effects of consumerism by describing the parable of the “Democracy of Goods” in which Americans were invited to measure their democracy in terms of the consumer products that they are able to obtain, with the idea in mind that “every home can afford” the luxuries of a “king” (Marchand 134). F. Scott Fitzgerald also alludes to the abusiveness of consumerism in The Great Gatsby when he uses an advertising billboard for optometrist Dr. T.J. Eckleburg as symbol for oppression in the valley of Ashes, a district populated by the working class. The seeing eyes of Dr. Eckleburg watch over the working class people in the Valley of Ashes and create the illusion that they have zero control in the economy.

Read More

Speech: The Great Pharaoh Hatshepsut

1128 Words | 5 Pages

History Speech - Hatshepsut Good Morning, I am delighted to be here today to share my depiction of the great Pharaoh Hatshepsut. Pharaoh Hatshepsut ‘Foremost of Noble Ladies’, became the first great woman in history. She was only the third woman to become pharaoh in 3,000 years of ancient Egyptian history and the first women to obtain full power of the position. She was one of the most fascinating personalities of the ancient world with most of the interest focused on her coming from the fact that she was a woman in a man’s world. Traditionally most of the Egyptian rulers were men, but Hatshepsut managed to establish herself as pharaoh of Egypt in 1473 BC, with her impressive reign spanning 22 years.

Read More

More about Satirical Analysis Of Magnasoles By The Onion

Related Topics

Open Document