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Satirical Analysis Of Magnasoles By The Onion

710 Words3 Pages

In the satirical passage “MagnaSoles’, The Onion satire marketing strategies used by companies through irony, parody, and exaggeration. In the satirical article "Magnasoles" by The Onion, the authors effectively use wit and irony to criticize advertisers and consumers alike, while also highlighting the more absurd extremes of consumer culture. Through the mock press release format, The Onion targets the increasingly absurd technological developments produced in the name of consumer convenience and the resulting consumer gullibility. The article illustrates the satirical capabilities of The Onion, while also providing remarkable insight into consumer culture. The Onions Mock Press Release for Magnasoles highlights the absurdity of consumerism and advertising in a satirical manner. The press release states that the new shoe insert, Magnasoles, is “the most revolutionary advancement in footwear since the invention of the …show more content…

In the modern age, satire has become increasingly popular and effective in making a point. An example of this is The Onion's mock press release, Magnasoles, which was published in 2018. The article is a parody of a press release for a product that claims to improve posture through magnetic insoles. The product, although presented as a legitimate product, is actually impossible and ridiculous. By presenting this product as a real one, The Onion is able to make a statement about the lack of scrutiny that marketing companies use when promoting their products. The article is effective in its satirical approach, as it allows readers to take a step back and look at the ridiculousness of the product, as well as the marketing tactics that are used to promote it. The use of satire in this article is successful in drawing attention to the flaws of the marketing industry, and is a powerful example of the power of satire in modern society. (SC Smith,

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