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'Rhetorical Analysis Of Nike's Ethos Of Greatness'

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The Nike "Greatness" ads employ a masterful blend of rhetorical strategies to inspire and motivate viewers. Through the adept use of its ethos, Nike establishes its credibility as a leader in athletics, leveraging the iconic status of athletes like Serena Williams and LeBron James. Pathos is skillfully deployed through emotionally resonant visuals and stirring narration, evoking feelings of determination and triumph in the audience. Moreover, the ads employ powerful imagery and symbolism to appeal to viewers' sense of identity and aspiration, inviting them to align themselves with the ethos of greatness embodied by Nike athletes. By intertwining these rhetorical elements seamlessly, Nike crafts a persuasive narrative that not only promotes …show more content…

By presenting a bleak, Orwellian world reminiscent of "1984," the ad subverts expectations, as viewers anticipate the unveiling of a product that defies the status quo. This ironic contrast between the oppressive society and the liberating potential of the Macintosh amplifies the ad's persuasive impact, compelling viewers to reevaluate their perceptions of technology and authority. Moreover, the ad's use of irony serves to underscore Apple's message of empowerment and individualism, positioning the Macintosh as a catalyst for change in a world suffocated by conformity. Through this sophisticated rhetorical device, the commercial challenges viewers to question the prevailing norms and embrace the promise of innovation and freedom offered by Apple's revolutionary product. The Duracell "teddy bear" commercial deftly employs the rhetorical device of allegory to convey its message. Through the metaphorical representation of the child's teddy bear as a guardian against fear, the ad subtly communicates Duracell's role as a protector against the uncertainties of …show more content…

By employing allegory in its storytelling, the Duracell commercial effectively communicates its brand message while engaging viewers in a thought-provoking narrative. The Pepsi Super Bowl 53 commercial "More than Okay" employs the rhetorical device of hyperbole to emphasize its message. By exaggerating the triviality of the phrase "okay" and transforming it into a symbol of dissatisfaction, the ad effectively communicates Pepsi's commitment to exceeding expectations. Through larger-than-life scenarios and extravagant gestures, the commercial hyperbolically portrays the transformative power of Pepsi, elevating ordinary moments to extraordinary experiences. This hyperbolic approach not only captures viewers' attention, but also resonates with their desire for excitement and fulfillment. By utilizing hyperbole in its storytelling, the Pepsi commercial not only promotes its product but also conveys a sense of aspiration and joy, making it a memorable and impactful addition to Super Bowl advertising. The Procter & Gamble "Thank You, Mom" ad employs the rhetorical device of analogy to convey its profound

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The following essay is a rhetorical analysis of the 2018 Budweiser Super Bowl commercial. The advertisement was in response to the recent natural disasters in Florida, Texas, California, and Puerto Rico. These hurricanes and floods can pollute the water and destroy water infrastructures. The commercial shows the Cartersville brewery workers converting their beer cans into water to ship out to cities in need. The brand strategically tries appealing to the majority of the U.S. population who watches the Super Bowl.

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Rhetorical strategies including pathos, ethos, and logos are stylistic elements often used as a persuasion technique to get an audience to either buy a product or participate in something. Advertisements almost always have at least one of these three components, and Super Bowl commercials specifically are renowned for their entertaining use of these strategies. Of the many Super Bowl commercials, two stood out to me for their in-depth use of all three of these rhetorical strategies. The first commercial combines the extreme measures taken by an overprotective dad and the new Hyundai Genesis. These two seemingly unlike ideas are brought together in a collaboration that effectively use pathos, ethos, and logos to prove the audience of their product.

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The ad’s appeal to logos is entertaining and subtle. The many visual effects and vibrant background music provide the viewer with a palatable visual and auditory experience. The thematic elements of fire in the commercial will illustrate the experience of spicy when one eats a bag of Doritos “Blaze.” Correspondingly, the visual experience of Morgan Freeman in a icy palace exemplifies the cool, refreshing experience of enjoying a bottle of Mountain Dew “Ice”.

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The Use of Rhetorical Devices in the “Google Home” Super Bowl Commercial Companies and other forms of media strategically use the three rhetorical appeals, ethos, pathos, and logos, to market goods and/or promote ideas. The appeals have been used for centuries are still prevalent in all types of modern day propaganda. If used correctly, ethos, pathos, and logos can be used as clever tactics to engrain information into the brains of consumers. One of the more notable ways that brands use these appeals are commercials. Google, the world’s most famous multinational technology company, used the three appeals to reach success.

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Another rhetorical feature used by Nike in the “Ripple” commercial that runs hand in hand with music, is tone. In writing, tone is the essence in which is presented throughout the advertisement. Like most sports apparel brands, Nike usually uses advertising that provokes motivation through intense training videos of athletes sporting their gear, or high energy training. These videos are accompanied with upbeat music that sparks different emotions and reaches the rhetorical appeal, pathos, from different means. The tone that is created in the Rory Mcilroy Nike advertisement is much different than the up tempo commercials even though it acts mainly on the same appeal.

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Companies are constantly looking for new strategies to leave a lasting impression on their target audience in the ever-changing advertising world. They employ various techniques to do this, including using rhetorical appeals such as ethos, pathos, and logos. Coca-Cola’s "Share a Coke" campaign, which debuted in 2013 and has since grown to be one of the brand's most effective marketing techniques, is one example of a successful marketing campaign that employed similar appeals (Glavey, 2019). These rhetorical arguments were employed by the "Share a Coke" campaign to urge its audience to buy and dispense Coca-Cola goods, nurturing a sense of community and togetherness around the brand. In this paper, I will examine how the "Share a Coke" campaign

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In the Drake sprite commercial, the author attempts to persuade viewers that sprite can unleash an individuals inner self and uses the Canadian born rapper Drake to show how one can express their creativity through music and film. The sprite commercial, featuring Drake, targets children, teens, and young adults of the twenty-first century. Whenever an author writes a text (including commercials), the author has a specific goal he or she is trying to reach. An author may aim to inform the audience by providing facts and opinions, entertain an audience through the rhetorical strategy humor, or persuade an audience in the hopes that the audience will side with an opinion or particular argument. However, in this particular commercial the author’s main purpose is to persuade his or her audience to purchase the soft drink Sprite.

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In the advertisement, Puppy, Monkey, Baby, Mtn Dew takes a unique approach to appeal to their audience. The commercial begins with three guys mentioning how they would like to relax for that day, however, a hybrid animal appears out of nowhere. This unexpected appearance leads to a chain of events where eventually the three individuals follow the animal and drink the beverage it gives them. A few rhetorical techniques were used to draw the viewer’s attention, one of them being repetition.

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These advertisements are created in a way that capture’s the audience’s attention and makes them want to purchase the product. In specific, the ad “It’s Beautiful” and “Taste the Feeling of Summer with Coca Cola” are only two of multiple others that sells their product successfully with the use of the rhetorical appeals:

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It is not that simple to get 40 million viewers on a video in YouTube! Nike Sports Company made an astonishing advertisement that mixed the meanings of rhetoric with a sense of humor to make an advertisement that hooked the audience and filled them with inspiration. The smart use of logos, pathos, and ethos by showing actual people wining prizes, a commentary that motivate the commercial figures, and real professional players from different sports made the short video special and unique. The video demonstrates that it is only a blink of an eye between being born and becoming a champion, and that we can push our limits beyond expectations.

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The Jordan Brand is attempting to communicate with its audience that when becoming a legend by understanding that it is not about the shoes that you wear rather than what you do in them. When doing this, they show star athletes performing during their high school and college years to the narrator 's words. During this clip, the narrator is Michael Jordan. This analysis explains how the Jordan Brand attempts to show their audience the rhetorical vision when becoming legendary, through fantasies in their ad "It 's not about the shoes". Within this ad, there were several fantasies that the Jordan Brand incorporated.

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In conclusion, the Chevrolet Silverado commercial “A Boy and His Dog” is an extremely effective commercial. The writers use of emotional persuasion, ethics, and logical situations create an advertisement that develops a relationship between the viewer and the product. It is an excellent balance of persuasion and entertaining throughout the entire commercial that creates an interesting and effective advertising campaign. It is this type of persuasive commercial that exemplifies an effective use of rhetorical

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These tools are utilized in the commercial for persuading the viewers of its reason, creating an image of credibility surrounding its name, as well as generating an emotional response. “Aristotle’s ‘ingredients for persuasion’ – otherwise known as ‘appeals’ – are known by the names of ethos, pathos, and logos.

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Nike draws in peoples’ attention and gets viewers to agree with them and buy their product with the help of these three factors. Nike is a very successful company because of how they draw in their audience and display their commercials using ethos, pathos, and logos. The company Nike just celebrated their 25th “Just Do It” anniversary. The commercial is filled with

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It secures the athletes and give them trust and dedication to fight for their ultimate goal to achieve. Nike's ads are basic , but very effective. Nike's pathos is if you wear nike you don’t have to worry about anything; your in good hands ,the products will not fail you. It will help you strive for your goal you want to accomplish. All in all, nike is making advertisements that their products are the best and better than the competition.

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