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'Rhetorical Analysis Of Nike's Ethos Of Greatness'

686 Words3 Pages

The Nike "Greatness" ads employ a masterful blend of rhetorical strategies to inspire and motivate viewers. Through the adept use of its ethos, Nike establishes its credibility as a leader in athletics, leveraging the iconic status of athletes like Serena Williams and LeBron James. Pathos is skillfully deployed through emotionally resonant visuals and stirring narration, evoking feelings of determination and triumph in the audience. Moreover, the ads employ powerful imagery and symbolism to appeal to viewers' sense of identity and aspiration, inviting them to align themselves with the ethos of greatness embodied by Nike athletes. By intertwining these rhetorical elements seamlessly, Nike crafts a persuasive narrative that not only promotes …show more content…

By presenting a bleak, Orwellian world reminiscent of "1984," the ad subverts expectations, as viewers anticipate the unveiling of a product that defies the status quo. This ironic contrast between the oppressive society and the liberating potential of the Macintosh amplifies the ad's persuasive impact, compelling viewers to reevaluate their perceptions of technology and authority. Moreover, the ad's use of irony serves to underscore Apple's message of empowerment and individualism, positioning the Macintosh as a catalyst for change in a world suffocated by conformity. Through this sophisticated rhetorical device, the commercial challenges viewers to question the prevailing norms and embrace the promise of innovation and freedom offered by Apple's revolutionary product. The Duracell "teddy bear" commercial deftly employs the rhetorical device of allegory to convey its message. Through the metaphorical representation of the child's teddy bear as a guardian against fear, the ad subtly communicates Duracell's role as a protector against the uncertainties of …show more content…

By employing allegory in its storytelling, the Duracell commercial effectively communicates its brand message while engaging viewers in a thought-provoking narrative. The Pepsi Super Bowl 53 commercial "More than Okay" employs the rhetorical device of hyperbole to emphasize its message. By exaggerating the triviality of the phrase "okay" and transforming it into a symbol of dissatisfaction, the ad effectively communicates Pepsi's commitment to exceeding expectations. Through larger-than-life scenarios and extravagant gestures, the commercial hyperbolically portrays the transformative power of Pepsi, elevating ordinary moments to extraordinary experiences. This hyperbolic approach not only captures viewers' attention, but also resonates with their desire for excitement and fulfillment. By utilizing hyperbole in its storytelling, the Pepsi commercial not only promotes its product but also conveys a sense of aspiration and joy, making it a memorable and impactful addition to Super Bowl advertising. The Procter & Gamble "Thank You, Mom" ad employs the rhetorical device of analogy to convey its profound

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