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Mother Earth News Inaccurate

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While flipping idly through any magazine that can be picked off the rack, people are inundated with many ads. Each advertisement loudly clamors for the attention of its “target audience”, the people that will buy whatever product or service is being sold. Unless you are willing to become a hermit to avoid advertising, manufacturers (and the ads designed by each manufacturer for each product they make) will target you to sell products that not everyone wants and not everyone needs every day in America. As a society, Americans are overexposed to advertisements and are subsequently inoculated against the use of logic, unable or unwilling to see when an advertisement is inaccurate or false. Mother Earth News, a niche magazine for survivalists, …show more content…

Therefore, an ad is effective if it is successfully selling a product. The constant bombardment of advertising across all forms of available media means Americans are increasingly not independently analyzing content fed to them in an ad, even if the answers or verification of fact is a mere fingertip away. This ad for, presumably, the John Ellis water distiller, effectively illustrates inaccurate and/or false advertising while enumerating patents, tests, angles, and …show more content…

There are German and Mexican patent numbers, but none of the 13 patent numbers from the United States. There were 332 tests conducted by the FDA, but not one is listed or described. “10,000 people per day, Cures Anything” is listed next to the Mexican patent number, without saying which people, from where, or how this miracle product cured them. Apparently this water was put in over 200 wells in Ohio, with no description of when, which wells, or the after effect. One farmer also conducted one experiment to determine the “light” tap made the roots of buds grow six times longer than in other types of water, without pictures or criteria for this

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In Advertisements R Us by Melissa Rubin, she analyzes how advertisements appeal to its audience and how it reflects our society. Rubin describes a specific Coca-Cola ad from the 1950’s that contains a “Sprite Boy”, a large -Cola Coca vending machine, a variety of men, ranging from the working class to members of the army, and the occasional female. She states that this advertisement was very stereotypical of society during that decade and targeted the same demographic: white, working-class males- the same demographic that the Coca-Cola factories employed.

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In the article The Cost of Paying Attention, the author, Matthew B. Crawford shares his revelation that individuals are constantly surrounded by advertisements. He starts by sharing an instance where he saw advertisements as he was checking out at a grocery store and then claims that they constantly steal consumers limited attention there by taking away our ability to dwell in silence or without the advertisements. He questions what would happen if individuals valued attention as much as they valued air and water. He recalls the advertisements he has seen in airports that could have caused him to forget something valuable because he was more focused on the advertisement for even a moment. He addresses the cluelessness of consumers as they are,

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Advertising has been around for decades and has been the center point for buyers by different subjects peaking different audience’s interests. Advertisers make attempts to strengthen the implied and unequivocal messages in trying to manipulate consumers’ decisions. Jib Fowles wrote an article called “Advertising’s Fifteen Basic Appeals,” explaining where he got his ideas about the appeals, from studying interviews by Henry A. Murray. Fowles gives details and examples on how each appeal is used and how advertisements can “form people’s deep-lying desires, and picturing states of being that individuals privately yearn for” (552). The minds of human beings can be influenced by many basic needs for example, the need for sex, affiliation, nurture,

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The mock article from The Onion expresses the gullibility of the consumer to believe whatever he or she is presented with and the laziness for never questioning it. The Onion emphasizes such features in an indirect way, by exaggerating the techniques used by marketer such as, appealing to false authority, using Orwellian language and logical fallacies. This creates a humorous article, which exposes a serious point The Onion tries, and succeeds, in making about the modern consumer: he is being controlled by the advertisements he sees. The first sentence in The Onion’s article clearly states marketers use of untrustworthy techniques to sell their products; “ MagnaSoles shoe inserts, which stimulate and soothe the wearer’s feet using no fewer than five forms of pseudoscience."

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The commercial published by Chevrolet in 2014 is an exceptional advertisement. This commercial advertises the Chevy Silverado truck. However, this commercial does not only influence the audience to purchase a truck but; the advertisement portrays a life lesson that every person should know and practice. The commercial by Chevrolet titled, “A Boy and His Dog,” is extremely effective and persuasive to the audience through emotion, ethics, and logical situations.

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Can advertisements really cause violence in people’s lives? Jean Kilbourne’s “Two ways a Woman Can Get Hurt: Advertising and Violence” talks about how advertising and violence against women can cause women to be seen as objects. The author discusses how pornography has developed and is now part of social media, which glorifies its violence that permeates society encourages men to act towards women without respect. Kilbourne uses logical and emotional appeals as well as ethical arguments to effectively convince readers to ignore specific advertising techniques. Jean Kilbourne author has spent most of her professional life teaching and lecturing about the world of advertising.

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