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Advertisement Analysis Paper

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Above are two different advertisements that could be placed in a form of traditional advertising. In the first example, pardon the amateur quality, I have designed this add to be more appealing to mothers looking to find music or art lessons for their child. In the flier there are a lot of examples of savings and opportunities to get a better price. In my research I found the one of the most important things that mothers consider when choosing a product or evaluating an advertisement one of the most important factor is the value being portrayed. I believe that mothers will better receive an advertisement that has a promotion, coupon, or discount included with in the article. I have also included a picture of the newest Bravo building. I have done this to show off the pristine state of the brand new building. This helps reinforce the image of affordable and high quality education that is associated with Bravo's image. This further reinforces the value being offered by Bravo. I also included a picture of two fairly generic looking women in the advertisement so that mothers will have something that they can relate to. I picked these two women based on the demographic that Bravo is targeting. These women fall under the up and coming families demographic previously mentioned. The clothing and hair styles is fairly consistent with typical women with the …show more content…

Being that price versus quality is the main concern I believe that this best fits this section of the Tripartite theory of attitudes. Being Cognitive – Affective – Conative. On the other hand I believe that the second example better fit a social sequence of Affective – Conative – Cognitive. You can see the Affective appeal when an older student visualizes him or herself playing guitar to impress their friends or family. All of my justifications come from the tripartite theory of attitudes in chapter 3 of the text

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