Advertisements can get old very quickly; they are usually repetitive, boring, and a waste of everyone’s time. People are getting better at ignoring advertisement, but occasionally, some brilliant advisement can be stuck in one’s head. One advertisement for Orion Telescopes was particularly interesting. With just three images, the moon, the American flag, and the Made in China on the flag, it captured the capability of their product and added an ironic twist at the end. The simplistic design, the clear message, and the interesting layout works great together to promote their telescope, and intrigue their American consumer. This advertisement is an excellent example of a good advertainment using very few information to express a lot.
First, the imagery in this advertisement is very creative. Most this advertainment is covered in black; not only it forced the audience to focus on the three images in the center, but also represented the view through a telescope. From another point of view, the blackness could represent the darkness of the night sky, the darkness of our universe, waiting for the consumer of their telescope to explore. The black
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Rather than putting data, and facts on their advertisement directly, the three images in this ad how ethos should be used correctly. With only the 200x, 400x, and 800x on the bottom of each image, it says more than any graph or number, that their telescopes are effective. The three images while being funny, also demonstrated their telescopes, showing clear image of the moon, and the flag on the moon. With most advertisements these days stuffing information of their product down the audience throat, it is hard to not appreciate the ethos used in this ad. Having just three images paired with their zoom length and the brand name Orion Telescope on the bottom, the audience can almost see the simple, but effective products made this