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A Rhetorical Analysis Of The ASPCA Animal Cruelty Commercial

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ASPCA Animal Cruelty Commercial “Every day in America thousands of animals suffer from cruelty and neglect.” These are the first words that pop on the television when an American Society for the Prevention of Cruelty to Animals commercial turns on. This commercial was first aired on television in 2007 in America and was created by the company ASPCA. At the root of this artifact its sole purpose is depicted to get the audience (the TV viewers), to support the cause of saving animals lives from being beaten and abused through donations. The desired audience I believe is more specifically animal lovers, and/or pet owners. The overall tone seems to be mainly depressing with a hopeful undertone; a depressing tone may hope to express the discomfort …show more content…

Almost all of the video shots of animals are close-ups of the animals face, this shot may help to establish the emotion of the animal and show the neglect they have been through. The teary eyes of the animals portray the hurt they have gone through and their helplessness, while the facts such as “... but for thousands of others help came too late” encourage the audience to use their empathy to be the help those animals needed. Pathos can be a powerful way to influence an individual, as it is used in this commercial it impacts the message to the desired audience by making them have an emotional attachment to the animals on the …show more content…

By going back and forth between images and words it gives the audience context to connect to the words and not disconnect from the animals themselves. The words on the screen are placed on a black background with white basic text, this uses contrast to add meaning to the words by stating that they are plain and simple facts that demand attention. Throughout the commercial the majority of the animals shown look tired, forgotten about, and suffering; two anomalies in this commercial appear near the end when you see two separate happy, relieved looking animals on the screen. These two shots are anomalies because they are rare and do not seem to fit in with the overall tone of the

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Everyone who owns a television has seen the “Somewhere in America” commercial at least once, which was published by the American Society for the Prevention of Cruelty to Animals. This commercial is full of emotions and most people, “Always change the channel because they can’t take it anymore,” (McLachlan). The most depressing parts of this commercial is the pictures because the dogs and cats are all beaten up and suffering from being abused and neglected by their owners. As a matter of fact, they are trying to make the audience feel sympathetic so they can join the ASPCA. The ASPCA tries to encourage audience monetary donation by using ethos by their tone, logos and pathos from the pictures and the statistics.

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In her work “What’s Wrong with Animal Rights,” Vicki Hearne challenges common beliefs of animal rights, arguing that animal rights groups do very little to actually benefit animals. She argues that natural selection should be allowed to take place for wild animals, and animals such as cats and dogs should not be seen as property. To persuade the audience to support her position, she uses ethos, pathos, and logos. Her credibility as a trainer makes the logic behind her views reliable, her logic reinforces the examples she uses, and she appeals to emotion using her relationship with her Airedale, Drummer, to support everything her argument is saying. Through these strategies, Vicki Hearne effectively counters the current, popular views of the

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This short commercial was and still captivates and influences people to be active and helpful in the campaign against animal cruelty and

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This leads people to partake in what that commercial tells them to do without much of a second thought. The ASPCA quietly takes advantage of that ethos. Quietly because in those commercials they are heavy on the emotions and pathos side of things. That hint of credibility however helps boost ASPCA’s persuasiveness of the commercial making them want to

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Rhetorical strategies including pathos, ethos, and logos are stylistic elements often used as a persuasion technique to get an audience to either buy a product or participate in something. Advertisements almost always have at least one of these three components, and Super Bowl commercials specifically are renowned for their entertaining use of these strategies. Of the many Super Bowl commercials, two stood out to me for their in-depth use of all three of these rhetorical strategies. The first commercial combines the extreme measures taken by an overprotective dad and the new Hyundai Genesis. These two seemingly unlike ideas are brought together in a collaboration that effectively use pathos, ethos, and logos to prove the audience of their product.

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Watching the commercial, the intended audience for an adult man with a son. I say that because the main character’s are an old man and his son. This commercial instills values like the past meaning reliving what you loved and also family. It’s not effective because it doesn’t use the Rhetorical Appeals like Ethos and Logos but, it does include Pathos which makes it somewhat good. Pathos is a Rhetorical Appeal that the commercial does portray in many forms.

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