Rhetorical Analysis Of All-Powerless By Mophie

For most Super Bowl fans, many look forward to seeing which football team will take the “Super Bowl Championship Trophy” and many others look forward to either laughing hysterically or sobbing quietly at the commercials. One of the commercials shown was, All-Powerless by Mophie. One of the characters in the commercial was God, who was played by Tomas Boykin (iSpot.tv). He imagined all the hell that could break loose if people 's’ prized possession (cell-phones) died. This hell included: dogs walking humans, people stealing, and the sky looking apocalyptic. To save himself from this nightmare, he used Mophie’s battery case to prevent his phone from going red to 0%. On Mophie’s website, it shows that this battery case is waterproof, compatible

Besides the already compelling attributes of this battery case, the commercial itself presents both ethos and pathos that not only appeals to its audience, but encourages them to buy the Mophie’s smartphone battery cases.

Before going into depth about the three types of rhetorical strategies, companies need to identify what type of audience the product appeals to. If a commercial does not have a target audience, the director of the commercial will have a harder time considering where to capture emotion (pathos), where to add subtitles stating facts and statistics (ethos), and where to put any credible source of information; interviews (logos). The main purpose of this commercial is to convey the message, ‘Buy our product.’ In this case, Mophie chose an audience that would later seek buying the Juice Pack Plus. Mophie’s commercial, All-Powerless, was shown to the general public via Youtube on January 29, 2015 and shown on February 1, 2015 during the Super Bowl commercials. Coming upon this commercial, the

One rhetorical strategy that was evident in this commercial was Pathos. Pathos signifies emotions, assumptions, perspectives, and give the commercial a sense of identity. In the commercial, the setting looked apocalyptic; burning trees, dark sky, and opposite stereotypes. The gloomy setting implies that this commercial would be talking about a life lesson showing if society did not function as one. Viewers alike, may feel like this commercial is depressing or scary because the “message” may allude to what could happen in the future. This was until there was a flash of light that showed “God” holding his phone. On the phone, it showed low battery. This sort of action may leave viewers thinking, ‘What just happened?’ Also the message at the end of the commercial, “God knows what could happen” implies that if all the phones in the world lost battery, society would react hysterically (“Mophie 2015 Game Day Commercial YouTube”). This transition from dark to light plays with the audience’s feelings; a little too much. To improve on this commercial, Mophie should consider prolonging the transition from the dark to the light and zooming onto God’s face. This added effect will give the audience a sort of relief and leave them